"Apple" is really missing

Apple fans in Beijing placed flowers and photos in front of the store to commemorate Steve Jobs. Our reporter Dai Bing

"Fruit powder" Xinhua News Agency

On June 18, October 6, a computer screen at an apple store in Guatemala showed all the photos of Steve Jobs. Xinhua News Agency

On June 23, October 6, a woman outside an apple store in New York shot a mourning notepaper on her iPhone. Xinhua News Agency

Steve Jobs left. A month ago, his personal net assets were $6.7 billion.

　　Now, this has become his heritage.

However, he does not like money. Behind him, Apple, which has a market value higher than Microsoft and Dell, has already caught up with Australia's GDP. In Fiscal Year 2011, the company's revenue will exceed $100 billion in an unprecedented manner.

Eight years ago, Steve Jobs was told that he was suffering from an incurable disease. Few people can imagine that a person who has known that he is dead can enrich an ordinary digital product manufacturing company in the last eight years of his life.

This is not just the case. When a machine that can be controlled by sliding its fingers is loaded into people's pockets from machine tools, Steve Jobs is fulfilling his ideal: "living is to change the world ."

In this regard, Steve Jobs made an note for himself in his speech at Stanford University in 2005: "reminding me that I am dying is the best way I know to avoid falling into the trap of fear and loss. Life does not bring, death does not bring, there is no reason not to go with it ." Perhaps this is jobs' real heritage.

　　Perseverance: the race between new products and death

In 2003, Apple launched its first 64-bit PC and third-generation iPod Music player, less than six years after Steve Jobs became Apple's CEO. In October Of The Year, Steve Jobs was found to have pancreatic cancer, a disease related to smoking, drinking, diabetes, and coffee, and Patrick, the star of "No wonder", died of pancreatic cancer.

Although the life of diagnosed patients can be extended for 8 to 10 years in medicine, the patient must endure abdominal pain, constipation, insomnia, and loss of appetite for a long time, significant weight loss is more unavoidable.

Buddhist and vegetarian Steve Jobs was not prepared for treatment after being diagnosed with a critical illness. He even concealed his illness from the board of directors in violation of the Securities Law. As a result, Apple's share price plummeted when he was undergoing surgery a year later.

　　This year, the fourth-generation iPod was launched.

The speech at Stanford University in 2005 was the only time Steve Jobs revealed his illness in public. I don't know whether he really believes in science or for commercial considerations. Steve Jobs said he was suffering from pancreatic cancer, but it can be operated.

Two years later, in 2007, the first generation of iPhone and itouch were launched, and in the true sense, smartphones were born. In the past two years, rumors about Steve Jobs are far behind Apple's release of new products, but Apple's competitors, Nokia and Samsung, seem to suffer from a serious illness.

In fact, Steve Jobs has already died once. At the launch of the 3G iPhone in June 10, 2008, Steve Jobs, who shaved off his beard, became increasingly thin, bloomberg News, a medical company, was "Uncomfortable" because of an electronic fault, which leaked the well-prepared report of Steve Jobs.

In his remarks, he praised Steve Jobs as "a person who helped make personal computers as easy as telephones, changed the way animated movies were made, connected consumers to digital music, and created new mobile phones ".

Although Master Joe joked that "the media had paid too much attention to his illness", he still missed the apple industry chain conference in early 2009 and received a liver transplant, we will go back to work at Apple's headquarters again in September 2009.

In 2010, Jobs' illness and career reached the peak. He personally published the most representative iPad 1 and iPhone 4 in the Apple empire, and then fell ill in January 2011.

This illness break is the beginning of his condition.

In March 2011, Steve Jobs took part in the release of iPad 2, where he was skinny.

In August 2011, he resigned as CEO for 14 years and told the world: "If one day, I cannot become CEO of apple, and I cannot meet everyone's expectations, I will tell you immediately. Unfortunately, that day has finally arrived ."

5, Apple released the last product of the Joe age iPhone 4S, the press conference, Steve Jobs did not show up. On the 6th, the official website of Apple confirmed the message of his death.

Over the past eight years, Apple has released more than 10 new products with a market value of over $360 billion, making it the world's largest technology company.

Employees familiar with Steve Jobs say that Steve Jobs has a strong "desire to control" and is very vigorous.

For himself, he cannot control the length of his life, but controls the width and depth of his life.

　　Creativity: ahead of frustration

Becoming the CEO of a public company at the age of 30 is the dream of every young man.

Steve Jobs, a 30-year-old, moved from the CEO's position and left the Apple company he founded.

He rolled it out by a marketing genius from Coca-Cola. Steve Jobs' advisory words were sharp and he said to Mike: "You want to change the world, I still want to sell sugar to my children all my life?"

However, skali failed to change the world or even Apple, but he changed Steve Jobs.

The 30-year-old Steve Jobs was so angry that once he was not satisfied with the work of an employee, he would say, "You are really a group of meals ."

The debut in the marketing field was earlier than that of Steve Jobs, apparently unable to bear Steve Jobs's aggressive nature. Even Apple's senior executive, Eric aiot, said: "We hired Mike to guide Steve Jobs, it turned out that Steve Jobs was working on how to teach skali."

However, after Steve Jobs invested his graphic processor in the market, the sales volume was much lower than expected, which became a real target of Steve Jobs. Soon, Sikali made a customer-by-customer order for Steve Jobs.

Mr Jobs did not look back even though Mr. skali quickly left Apple.

In 1986, Steve Jobs spent $10 million to buy a small computer graphics company and established the Pixar studio. At that time, the cartoon production mainly adopted the film collage method that was used in 1915, that is, first painting cartoons on the plastic film, and then taking a picture painted on the plastic film into an animated film.

Pixar, which was run by Steve Jobs, gradually integrated computer technology into the production of cartoons, bringing new visual effects to cartoons. In 1987, pixar's first short film, "lamp and son", was nominated for the Oscar best animated short film. In 1989, the animated short film "Xi Bing" won the Oscar Best Animated Short Film Award.

In 1995, four years of "Toy Story" was released. This was the first animation film in the history of world movies, which was completely produced by a computer, this innovation also gave the film director an Oscar Special Achievement Award. In 2006, Steve Jobs sold Pixar for $7.4 billion to Disney.

However, when Apple, founded by Steve Jobs, was in crisis, he decided to return. However, this time, he was a winner.

During Apple's 14 years, Steve Jobs has released numerous new products with the word "I". As for the comments of Steve Jobs after his death, these new products have indeed changed many ways of life.

In 2007, Business Weekly awarded the best invention of the year to the iPhone for the following reasons: Beautiful, touchable, and building a marketing platform. In fact, many analysts believe that, the real intelligence of this mobile phone is that the only home button is used to "control the global", and the detailed functions are all done with your fingers.

This kind of convenience is embodied in the iPad. All functions on computer, such as media playback, e-books, games, and the Internet, can be carried with you.

At the beginning of Jobs' return, iTunes was released to reshape the gaming industry. People can share their favorite songs at low prices without worrying about infringement ......

"Steve is one of the greatest innovators in the United States. He has the courage to think differently and boldly believe that he can change the world," Obama said in a statement, and have enough talent to do this."

　　Empire: "internal and external problems" in the age of nuclear loss"

As early as Steve Jobs designed the apple logo, there was a rumor that the gap in the Apple logo was to commemorate Turing, the father of artificial intelligence, who died after a bite of a poisonous apple. Steve Jobs was a fan of Turing. Although Apple once dismissed this rumor, many "fruit powders" still love this rumor.

On the day of Steve Jobs's death, a netizen wrote on his microblog: "If an apple is missing, will you still bite ?"

Apple's new building "looks a bit like a space ship that lands in the ground ". At the completion of the building, it is still unknown who the new master is.

After Steve Jobs died, Apple's share price only fell by 0.2%. However, just the day before he died, iPhone 4S released, Apple's share price intraday diving, a decline of more than 5%, rebounded at the close, closed down 0.58%.

"Why not iPhone 5 ?" "Fruit powder" are obviously a little disappointed. If the iPhone 4S is not a legacy of the Joe age, are Apple's new team of Cook members still trustworthy?

The iPhone 4S is similar to the iPhone 4, but its internal components have been upgraded, with the built-in Apple dual-core A5 processor. This will double the text processing speed and seven times the graphics processing speed. At the same time, the iPhone 4S uses a 8 million pixel camera, up 60% from the iPhone 4, can take a resolution of 1080 p HD video.

IPhone 4S is the biggest highlight of the voice auxiliary function, the user only need to press the Home Key, voice auxiliary function will listen to the command, such as this function can help users read the voice text message content, and make a voice response. This is quite similar to the business that is already in full swing in the Chinese market. Although this voice-assisted function currently only supports English, French, and German, it is foreseeable that it will trigger another revolution in the communication field.

Apple executives are still making a three-pronged move to the iPhone 5 Market. However, as early as the "Macworld Asia Expo, Apple's largest industrial chain exhibition," which was just concluded at the end of last month, many producers of products around apple showed the upcoming release of new products, these products are designed around the iPhone 4 and are expected to have a life cycle of more than half a year. According to some informed vendors, the iPhone 5 may be available at the end of the second quarter of next year, this is the second anniversary of the official release of the iPhone 4.

"This is the first product release since I was appointed CEO. I believe many people do not know about it ." Apple's new manager, cook, dressed in a dark gray jeans and dressed in a blue coat, headed for the "Next Generation" Apple mobile phone conference host.

Cook tried to imitate jobs' passion and even dress. The publisher of the iPhone 4S is Apple's senior vice president. Steve Jobs trained cook for five years. During his retreat, Cook had three substitute classes.

The Wall Street Journal commented that, under the leadership of Cook, Apple may face two ways: it may continue jobs' recent achievements, constantly creating products that shake the market and win users. Another way is that the existing product line may support several years. After the resources of these product lines are exhausted, Apple, which loses its charm leader Steve Jobs, may lose its advantage in innovation and then shrinks, just like some other companies that have lost their strong founders.

When Steve Jobs left apple for the first time 25 years ago, Apple had been quiet for 10 years.

Under the environment, all are powerful enemies. According to IDC data, Apple accounted for about 19.1% of smartphone shipments in the second quarter of this year, Samsung accounted for 16.2%, and Nokia's share was 15.7%.

A week ago, Amazon launched the Kindle Fire, which is less than half the price of the iPad. Google, an Internet giant, recently acquired motorola for $12.5 billion and announced that its free Android software would outperform apple in the smartphone operating system market.

On the day of the iPhone 4S release, Samsung sought to block Apple's iPhone 4S phones from selling in France and Italy on the grounds of patent infringement, this led to further intensification of disputes between the two smartphone and tablet manufacturers.

According to a report launched by The Wall Street Journal, as of press time, 2732 people had a question about "what do you think about Apple's prospects after Steve Jobs's death ?" In the survey, 43% of people chose "gradually decline ".

　　IPhone 4S not listed on Date

　　Apple stores in Beijing are crowded with buyers

Reporter (Reporter Sun chaoyi) yesterday at ten o'clock A.M., Apple Sanlitun flagship store on the main entrance to remember Steve Jobs and went out for a day of Apple logo again lit up, and resumed normal business, hundreds of customers keep the store crowded. as the two most important products launched by Apple under Steve Jobs, the iPhone and iPad stand is full of consumers.

At the Sanlitun flagship store, Apple opened a dedicated area on the right of the main entrance to the "fruit powder" to pay homage to Steve Jobs. In front of a black-and-white image of Steve Jobs, the yellow and white bouquets were covered in the ground, "fruit powder" presents Apple's logo with 19 bright red apples to express their memories of Steve Jobs.

Reporters saw that hundreds of customers had left the store crowded. Many customers waited for "experience" in front of the iPhone 4 and ipad2 ". "Today there are more customers than the previous days, most of which are directed at the new iPhone ." An apple clerk told reporters. "I am looking forward to the new iPhone 4 S ." As a member of "fruit powder", college student he guoxin apple just launched the new mobile phone iPhone 4S as jobs' "sealing knife", so I want to come to the flagship store to book one in advance, but was informed by staff that Apple China has not yet provided the corresponding booking service, iPhone 4S in the domestic market date is not yet determined.

Similarly, Apple Joy city's flagship store lit up its out-of-the-box logo yesterday, and the special mourning area in the store was filled with the flowers from the "fruit powder.

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　　Steve Jobs's 1234

　　1 qicai

He was an adopted child who once dropped out of school and once fell in love with marijuana and longed for a hippie life. He has been on the cover of times seven times in his life.

　　2 ups and downs

When he was almost 30 years old, Steve Jobs was fired by a company he created and fell into the first low point in his life.

After returning to Apple, he opened Apple's second glory. In 2003, it suffered a second blow in its life. It was found to have pancreatic cancer and was told that it only had 3-6 months of life. Later, the disease appeared repeatedly.

　　3 Changes

IPod-changed the way music was listened to. On February 16, 2003, the iTunes store opened, allowing users to buy and download music, audio books, movies, and TV programs. Because of the appearance of iTunes, the entire "Game rule" of the genuine music service has been changed.

IPhone-the mobile phone only needs one key before the iPhone appears. No one can imagine that the mobile phone does not have a listening key or a hanging key. All operations are completed by only one key. Before the advent of the iPhone, the touch screen is nothing new, but it will never become the standard for global mobile phone traffic.

IPad-who says the tablet cannot succeed? "In the future, all computers will be tablets ." As early as 10 years ago, Bill Gates asserted that the future computer would be a tablet world. However, electronics giants, including Microsoft and Hewlett-Packard, have successively launched more than a dozen tablet computers, all of which are broken. While Steve Jobs makes tablet computers a hot spot in the world.

　　4 Fields

If Steve Jobs didn't initially allow Microsoft to use its graphical interface technology, we may still be carrying DOS commands.

If Apple did not launch a mouse-operated Macintosh system, we may still have to input it on the keyboard.

If it wasn't for Steve Jobs to redefine cartoons, we are probably still waiting to draw pictures in a grid.

In the last 10 years, Steve Jobs redefined the music industry through iPod, the mobile communication industry through iPhone, and the entertainment industry through iPad.

　　Short Comment

　　Stick to the spirit of innovation

The experience of Steve Jobs, founder of apple, proves that the inexhaustible motive force of innovation stems from the unremitting adherence to the spirit of innovation.

Steve Jobs said: people must follow the call of exploring truth and changing the world. "The only way to make great achievements is to love your own business. With a sense of mission and purpose, we can bring meaning, value, and enrichment to our lives ."

Inspired by the spirit of innovation, Steve Jobs is keen on technological innovation, devoted to technological innovation, and succeeded in technological innovation. Send roses to others. The innovation achievements Steve Jobs has contributed to the world have been highly praised by the world. UN Secretary-General Ban Ki-moon said that Steve Jobs is different from anyone. He sees what others don't see and believes in the creativity of mankind.

If Steve Jobs sticks to his spiritual home as a mirror, he can see that the people who drive fame and fortune and serve foreign objects are very pitiful. These people tend to deviate from the correct direction of innovation without knowing it all day long.

Human curiosity and the spirit of never-ending innovation are important driving forces for the advancement of the world. For China, we hope to find the driving force for sustainable development from scientific and technological innovation, speed up the transformation of economic development mode, and build an innovative country by 2020. This requires the emergence of more professionals with a true spirit of innovation and superb innovation capabilities in China. According to Steve Jobs's experience, such people have an ideal, a little out-of-the-box spirit, and cannot be too eager for immediate success or profit.

The master leaves and is waiting to come. We look forward to the next "apple" of Technological Innovation hitting China.