"Cognitive surplus"
Sheki ("The greatest thinker of the Internet revolution")
The main issue discussed in the book: As the threshold for global users to access the Internet becomes lower and the number of Internet users becomes larger, what forms of social formation will they form? How should we adapt to this change? And as the Internet practitioners, how to find their own opportunities?
The authors define cognitive surpluses: people who are educated and have discretionary time, who have a rich background of knowledge, and a strong desire to share, these people's time together, resulting in huge social effects.
For example: The success of Facebook,twitter and Wikipedia is all about "cognitive surpluses". In China, the rise of Weibo also relies on it.
Notes when reading:
1. Why can't we talk about the sale ?
Maybe the store is a platform for communication.
But fear of the exchange of commodity prices between customers
than the book
Reading is meaningful but equally eager to get shared 2.the poor search engineWhat I want is not the same as for me
Meet the need not to call me
The time spent on finding is longer than reading what you find.
In the present time calculation, everyone has the freedom of time, but the time for these freedoms of how to dominate but did not attract attention. Perhaps the free time here is worth our good use and development. If there is no volunteer to change the terms for Wikipedia, how can there be today's Wikipedia? How can YouTube be synonymous with video sites without everyone uploading it to YouTube? Perhaps you ask, I do not have the time to do what meaningless things? So what do you think your own free time is for? In fact, Brush Weibo, brush space, likes, comments and so on. But what you do is also contributing to this network era. Because it is not only you who choose to deal with free time. Maybe you won't have a very specific feeling. But this example is enough to see the power of the "crowd." Yesterday, Wenchuan "5.12" anniversary, let us in silence for them for 3 minutes .... After years of rebuilding, today's Wenchuan is no longer a piece of rubble. The reason why reconstruction is so rapid is to boost the nation's power to rebuild. The original "Unite the Great Wall" in the present view is still very critical. In the current era of the Internet, there is no single individual, the development of the individual and the development of the Internet has a very important relationship. It is because of the rapid increase in the number of netizens, perhaps in the near future, the Internet reform is not far. There is no more reform than a re-viewing of the individual's free time and the re-grouping of scattered time. So that they can be used perfectly, perhaps the number of human beings on Earth is increasing, but each person's day is only 24 hours, but it is because of the increase in the number of people and the increase of free time for everyone, so that the total amount of free time is constantly increasing. China, as a populous country. Perhaps the Internet revolution will have this not obvious national boundaries, then China certainly belongs in this competition to occupy a strong situation. The number of Internet users in China is also increasing, including the contributions of older people in the internet age. But out of fear, the headlines of the traditional cultural media hit the "old people are surfing the Internet?" "And so on all kinds of exaggerated remarks. Why are older people not able to use the Internet? Why do older people not enjoy the convenience of living and services brought by the Internet? In this respect the current social media headlines the party felt inexplicable disgust and disgust. "Cognitive surplus" in the personal view is to let themselves understand the situation of their own internet and the future trend of development. May only be regarded as a trend, who let us learn so long the current world pattern of development trend for "one super more strong."
"Cognitive surplus"--reading experience and experience
