"Fall" out of the happy net

Wang

Happy NET recently became a tool for chasing stars, according to media reports, a total of 3,965 Liu Xiang, including 3,462 male "Liu Xiang", 1158 men living in Shanghai, Liu Xiang, and the age and data exactly match the 685 "Liu Xiang." Similarly, happy Net has 3,881 Yao Ming, among them, 3,225 male "Yao Ming", Live in Houston "Yao" has 217, live in Shanghai has 1332 places.

In addition, worry about employees play happy net do not concentrate on work, happy net by the company blocked news is also heard, and even reported that a company employees because of playing net addiction and was dismissed. and network on the web, practical skills, etc. also came into being, some people also research a happy Net plug (a game cheating program), so that time is urgent, the white collar can also steal the food (happy net on a game, you can steal others in the field of vegetables).

Beijing West Four Ring edge on an elevator occasionally "folder people" of the three-storey small building, is popular white-collar net headquarters. This March 2008-born company has the characteristics of a grassroots internet company, a humble office, a busy staff, a large conference room, someone in office, and a restaurant when they eat.

37-Year-old Happy Net founder, general manager Cheng stature Medium, stature is thin, the face also has several whelk. The happy net boss has been keeping the mysterious low-key style, even in the most fire, there are few media can interview him.

The country's most educated young man, born in the suburbs of Beijing, is a secondary school. Self-taught he experienced quite bumpy, once in a year changed over 5 companies. Among them, two companies went bust, a company owner ran away and he was fired once. After entering the fifth company Sina in 1998, Cheng stabilized.

In the fall of a brick can hit several ph. D. In Zhongguancun it enterprises, the roots of the humble, Cheng only with diligence and studious to prove himself. In order to develop new products "love to ask", he worked hard. "Every day on the table constantly to curse, my eyes have dry eye disease", until the eyes can not see clear things, need to print out a large word to work. However, he desperately developed products are abandoned because of the company's strategic adjustment, for a time he frustrated, began to think about life, and finally concluded that "happy life is good", so there is a "net".

Today, happy net users have reached 30 million, Alexa (the world's ranking of web traffic) ranked 100, in the Chinese site in the 13th place.

Happy Net's start is considered a miracle, Cheng use Word-of-mouth marketing, in the case of almost no advertising, depending on the mouth spread, MSN, QQ, mailbox issued invitations, happy net occupies a huge market. At the peak, the user's frantic growth made Cheng have to buy 200 servers a day.

There is a huge user base is only one aspect of the site, if the right to find a suitable profit model, the site can only overborrowed, sitting ducks. December 2008, the first ad online, the price of 50,000 yuan a day.

The website is very consumes the fund, he earns in Sina 3 million yuan quickly to be used up, in he prepares the house mortgage, ushered in the first venture capital.

Although not yet profitable, but VCs in the second financing of the enthusiasm seems to tell the world, happy Net's profit is only a matter of time.

Cheng is bullish on the combination of mobile Internet and social networking sites, and the latest Sony Ericsson 3G handsets will be built with a mobile version of Kaixin software. "The combination of social networking sites and E-commerce will also be the focus of future development."

Not long ago, the downwind of the happy net again with a lawsuit attracted the attention of the public.

May 21, Happy net formally to the second Intermediate People's Court of Beijing filed a lawsuit, the prosecution of Thousand Oak Interactive Unfair competition, the request thousand oak stop using approximate website name, public apology, and claim compensation 10 million yuan.

March 2008, Cheng Happy Person Company founded the net, because "kaixin.com" very early was registered, just started when the Cheng and no money to buy this domain name, had to use the "kaixin001.com." In September of that year, the Thousand Oak group made a huge purchase request to Happy NET, was refused, the next month, thousands of oak Group bought kaixin.com domain name, and create another social networking site "Happy Net", the industry known as the Thousand Oak kaixin. This has also become the source of the contradictions between the two sides. Finally, two happy net in court.

Chen Yizhou, an interactive CEO of the capital operation and mergers and acquisitions, has successfully bought the school campus of the popular university campuses, and thus successfully melted the Japanese soft silver into huge sums of capital. His company owns Web sites such as mop, deep plowing for years in forums and social networking sites.

Some people have questioned, since everyone is imitating Western social networking sites, who first and then not all the same?

The

Thousand Oak company says, our domain name is kaixin.com, naturally call happy net. Domain name is only the entrance, whether the rapid development or the product has a relationship. Cheng said, "I want only the name of happy net."