"Five sharp weapons" in the network promotion

Editor's note: "Bowen writing is a long standing habit of writing to form the author's unique blog style, not only engaged in Web site building or network marketers need to have this basic skills, as a" net guest "need to have a summary of the acquisition of information capacity, because in the Web site optimization or network marketing implementation process, The communication effect of soft wen is outstanding. Most web owners or Zengdu have similar experience, a high value of the article, to submit to Admin5/chinaz and other webmaster platform site, a short period of time will be to obtain hundreds of reprinted transmission effect, this is also a good thing for mutual benefit. ”

To this, how can we through our "bad writing" to the soft text to play the ultimate?

The editor concludes with a large number of studies and concludes with 5 conclusions for everyone to play:

　　1, grasp the latest hot Topic

Why should soft writing start from the hot spot? Actually very simple, the eye effect of conformity!

For large bursts of information, we still have to maintain sensitivity, such as international news, seasonal solar terms, interviews, and so on, some of the webmaster around the promotion of major brands, divergent thinking to Web site optimization and network promotion methods.

Speaking of hot spots, I think the former "Bin Laden was killed" incident should be vividly remembered, and then about Osama bin Laden's microblog marketing has been quietly, there is a famous post "Bin Laden died, I do not believe that love" was wildly broadcast, of course, behind the hidden business interests, we will not repeat, You should know the doorway to the discerning eye.

　　2, with the impact of the big title

First of all, regardless of the content, our article begins with the title, I think this should not repeat.

A good headline can add a lot of eyeball clicks to us and can easily be released through the emerging social networks. Here, the previous time that the fire over the Sina Weibo "Durex Rainy day Shoe cover" marketing case, is the best example.

Good title to tie in with the right time and, absolutely can detonate a period of entertainment front page.

With the title, the subtitle is also very important. The subtitle that I'm talking about here also includes the so-called digest or the content refining such as the editor's note. Through the extraction of the content theme outline, the user can easily understand the core content of this article, the information structure is also more prominent, for further information dissemination has done the preparation work.

Many webmaster or marketing planners always like to add a lot of keyword stacking in the title area, this can certainly, is also a lot of internet marketing experts respected, but we have to see, meaningless keyword piling must be unfriendly to the user, and for the user's unfriendly, search engine must have methods to deal with, I want to say here, still have to talk about the user experience this thing.

The main purpose of marketing is to promote sales, the ultimate profit. But blindly fell into the Mr Son inside, ignoring the user experience and search engine affinity, then the consequences imaginable.

In order to more healthy and effective communication, sustainable brand promotion, our marketing planners still have to follow the standard norms, this line is not the more.

　　3, the language is accurate, the wording is fluent, the punctuation mark uses correctly

The writing of the article is a process of creating the existing knowledge, if the information in the information channel does not have an effective standard, then this marketing plan must be very failed.

Many of our webmaster write articles, and there is no special attention to tone grammar and punctuation, which makes a lot of jokes, such as "" and "ground" does not distinguish, there are a lot of white typo, this is not allowed.

Imagine, a flawed, rough writing, you are consumers how do you think? How can we talk about the cultivation of trust?

　　4, mutual benefit, the user has obtained

This is a time of loss of value, after the information explosion, we have a search engine, after the explosion of interaction, we have Twitter, but where is the value?

Information only through the effective information pipeline transmission, can effectively reflect the value of a piece of nonsense to write a lot of nonsense, a good text words may be immortal, this is the best witness to the value positioning.

What do users need? The user is very simple and very clumsy, he just need to see from your lines of respect and wisdom, whether it is a soft or doctoral thesis, in fact, the value of information is nothing more than the elimination of barriers to generate new value.

In other words: Is your soft text really valuable to users and posted sites?

　　5, conform to human feelings, talent is the first sex

Webmaster circles often happen a very sad reminders of things, a lot of peers in the editor of our network to send cooperative mail, did not write the clear person, the main-said, honorific. This is very inappropriate, after all, the editor is also a person ah, Freud said "the highest human life experience is to seek recognition and sense of achievement," How do you give editors respect?

Care, will love than love, your soft wen how to give someone a touch of sunshine, this is a problem!

Source: Reader contribution.