"Product managers" and "interactive designers" with ambiguous relationships

In the Internet workflow, product managers and interaction designers are the most ambiguous two links. Said its ambiguous, because in many internet companies, these two links to do things are coincident, they are often the whole process of cooperation the most closely two links. It is said that the best state of the product is the product manager and the interaction designer is the same person. There is some truth to this remark that seems to reduce the cost of communication. Indeed, in practical work, the combination of product managers and interaction designers is sometimes directly affecting the quality of the product and the progress of the process. But, the two of them really "descendent" is good?

I don't think so. First sell a word, "contradictions" in a sentence: contradictions are universal. Contradictory identity is conditional, relative, the struggle of contradiction is unconditional absolute. The combination of conditional relative identity and unconditional absolute struggle constitutes the development movement of all things.

Look, the product manager is mainly concerned about the company strategy, the product how to occupy the market, the product's internal logic, operating procedures, etc., and interactive designers are more concerned about the ease of use of products, fluency and user experience. So the product manager is more concerned about the product. Company how to profit, product cycle and other products, "commercial value", more macro grasp of products; interactive designers are more concerned about whether the product can be accepted by users, the operation is smooth and so on "people-oriented thinking", the specific work more clearly with the expression of the image. In essence, they are the contradictory community of "each Huaiguitai". Identity is that both of them want to do their best in their own range of products.

But a successful product needs to be maximized in order to meet its business value while not infringing on the user, and allowing users to readily accept and use it cheerfully. This requires product managers and interaction designers to balance each other. So, if these two people descendent, the world is not harmonious and datong it?

Oh, not also. Contradiction does not sound good words, but it is the core of continuous development and progress of things. The unanimous endorsement has hindered the progress of the product. A requirement put forward by the product manager is sometimes a serious violation of the user's eyes by the interaction designer. The fluent interface of the interactive designer may lose the great advertising benefit of the product. Both in the ongoing trial, the discussion of integration, so that products continue to develop, bridging the contradictions between the two. 1+1 1 Let the product that can meet the business purpose of the enterprise, and will win the praise of market users, the reputation of the distant broadcast.

Of course, this also requires product managers and interactive designers in mutual trust, mutual understanding, effective communication can be achieved. So, in the workplace, the pain of product managers and interaction designers, do not dwell on why he does not understand my narrow thoughts, happen to be this kind of involvement so that you do not insist on one-sided view of a tendon, others are often the challenge of the greater motivation for progress, it allows you to constantly think about how to change, so that products become better.

Article Source: Zhang Yatiu Blog