"Rental Help" product Experience report

What you need to include in a product experience report is that you don't have to be complicated to answer a few questions.

Recently in the search for a house, experienced a soufun launch of the app "Rent Help", wrote a product experience, as accumulated, sent to welcome the exchange.

1. what is this product for?

" rental Help" by the domestic largest real estate portal SouFun produced a model Professional Rental app, provide real-time radius, for the vast number of users to provide rental, find room, find roommates, short-rent, co-rental, the entire rental, pay rent online services such as the rental of life software.

2. who is this product for?

1) renters Age Distribution: Most of the rental is 20~30 years old between young people.

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from the figure 1 can be seen, whether or not a first-tier city, rental users of the age group is generally concentrated in 20-25 years old, but also can be seen, first-tier cities due to high prices, The age of the youth property is still very difficult, renting ratio is higher than the non-northward Canton city.

2) Monthly Income comparison of renters

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As can be seen from Figure 2 , the first- tier city rents high prices, the majority of renters monthly income in more than three, while the two or three-tier city below the income ratio of up to 21% , indicating - the income standard of the yuan has been able to maintain a basic standard of living.

3) The comparison between the rent and the whole rent: in the first-tier cities, the choice of co-leasing, the pressure is relatively small.

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Figure 3 can be seen, the first-tier city rent and rent-to-rent ratio of about 3:1, for young people, the choice of co-rental, but also a way to reduce the pressure of housing.

In addition, North Canton and deep tenants and non-northward wide-depth tenants rent accounted for a similar proportion of household income, concentrated in the 10%~30%, visible wherever life, for renters, rent is a fixed sophomore expenditure.

Combining the above analysis, a typical user portrait can be identified:

Xiao Li, the year-old, north bleaching white-collar, monthly income 4000, due to job-hopping, the house expires, the company's position changes and other reasons, need to find a house, surf the internet to see a lot of listings, dazzling, do not know where to start.

3.what does the target user have?demand and pain points?

Demand 1 : We hope to find a cost-effective house in real time through software.

Demand 2: Want to skip the intermediary, direct contact with the landlord, tend to find personal listings.

Pain Point 1: Too many listings, dazzling, difficult to choose.

Pain Point 2: Online listings are not real, especially intermediary listings.

Pain Point 3: I heard that intermediaries have intermediary fees or service fees, get almost one months rent, too expensive.

Pain Point 4: Too few personal listings, some of the personal property is an intermediary impersonating.

Pain Point 5: Housing in the location search is not intelligent, often can only provide subway, shopping district, public transport, near a dimension of the search, for the direction of the bad road users, or new companies around unfamiliar users, but also with a map to find listings to the company's route.

4. Productin what way to solvethese needs and pain points?

for 3. The requirements and pain points mentioned in the above are explained separately:

Demand 1: Rental help provide multi-dimensional search matching function, basic can meet the exact needs of the room, based on LBS View nearby listings, Subway find room , map to find a room, a private custom-made and many other ways to find .

Demand 2: Rental Help has a personal listing options, you can bypass the self-platform, direct communication with individuals.

Pain Point 1: Rental help through the precise search, the basic can quickly locate the accommodation in line with the tenant selection criteria, you can increase the severity of the conditions to more targeted selection of listings.

As for the poor authenticity of the pain points, rental help has yet to be improved.

When publishing a personal listing, SouFun's staff will call to verify the house, but not the authenticity of the listings and the authenticity of the pictures, so the fake listings still exist.

Part of the intermediary in order to improve customer contact frequency, but also deliberately put on some high-quality pictures, to low prices to lure tenants to look at the room, and then will be rented out and other excuses to stall, and then lead the tenant field to see other listings.

Therefore, pain points 2 and 4 are still not well resolved.

Pain Point 3: Rental help provide free commission of rental services, not to customers and landlords to charge fees.

Pain Point 5: Rental help Although provide a map to find a room, can be in a map of a region to achieve location, but users can only see the location of the position from the target location, and did not provide commuting time or route reference, sometimes on the map to see the distance is very close, But travel routes are often another matter.

4.1 Product structure Chart

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Among them, the marked Asterisk is featured feature.

Because the main consideration of tenants, so do not draw the landlord landing after the function map.

4.2 Reserve a room to see Process

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5. pros and cons analysis5.1 Advantages

1) more listings, listings free of charge, personal listings, but also free of charge.

2) Housing Search can basically meet the needs of users.

3) the introduction of rapid rental Spring Festival Special activities, free of intermediary fees, prices are also preferential.

5.2 need to improve the place

1) Housing search function, the housing source of the distinction between the search house or not, in fact, a lot of personal property or intermediary release, and can not allow the first time to find all the real personal listings.

2) The location search is not intelligent enough, often can only provide Metro, shopping district, near a dimension of the search, for the direction of the bad road users, or the new company around unfamiliar users, but also with a map to find listings to the company's route.

3) The map search house does not provide the housing to the company's commuting time and route reference, can only be roughly within a certain area of searching.

4) Private custom-made relatively humble, location screening conditions only provide the choice of district and common shopping area, and did not like the search, joined the subway information; In addition, the room screening conditions only primary and secondary bedroom options, and there is no limit to the number of room conditions.

expired listings in pc app can be deleted; After deletion, the pc end can be republished, and after re-release, there will be two records, the original expired listing records still exist, PC pc

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6. Recommendations for improvement

1) make the map look more refined, select a location, set up commuting time and transportation, and intelligently match the listings that meet your commuting conditions.

2) to increase the number of rooms, subway and other screening conditions in the private booking function.

3) In addition to search house self-owned property, and then subdivide individual listings and broker listings.

4) PC -side and mobile-side should be consistent in the management of the property, at least should provide the outdated property deletion function.

This is the experience of a few 20 minutes after the experience of a little, everyone taps.

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"Rental Help" product Experience report