Chapter Two, like the 1999 Carnival .
----The bursting innovation of internet and reflection after bursting of bubbles
the dotcom boom of the 90 was the biggest bubble since the 1929 economic crisis,
The lessons that people learn from them determine and distort all the ideas that people have about technology today.
The Nasdaq index peaked at 5,048 points in mid-March 2000,
then fell to 3,321 in mid-April .
the market crash has been interpreted as a trial of the 90 's technological optimism until October 2002, when it fell to a 1114-point bottoming-out rally.
after that, the once hopeful 90 's was redefined as a time of frenzied greed.
The collapse of Nasdaq proclaimed the end of the dynasty.
entrepreneurs who have suffered from Silicon Valley have learned 4 of experiences,
these experiences continue to dominate business thinking until today:
1. Progressive
do not indulge in a grand vision, or it will inflate the bubble.
people who claim to be big can be untrustworthy, because people who have ambitions to change the world tend to be more humble.
a small, progressive growth is the only way to move forward safely.
" Very Bad"
China has never had an ambitious company.
Shi Yuzhu's giant company was going to build the tallest building, eventually causing the capital chain to break down.
If it were not for the next comeback, he would be nailed to the stigma of failure.
Grand China Disney plan, because it is too advanced, ability is not enough to steer and failure.
now on the road of millet, in doing the Wind, 2014 networking conference, face Apple directors when Hao said to do the world's first,
but Zhejichensha in India just as soon as he went abroad.
"END"
2. Stay streamlined and flexible
All companies must set aside a certain amount of space, not everything is strictly planned.
you don't know what your career is going to be, and planning ahead is often inflexible and unrealistic.
instead, you should try, practice, and start as an unknown experiment.
3. Competition in improvement
don't rush to create a new market.
It is more secure to start a business with ready-made customers.
the success of the previous has created a recognized product, on this basis to improve, is the best way.
4. Focus on products, not marketing
If your product needs an ad or marketer to sell, it means that your product is not good enough:
technology applications in business should be focused on product development rather than distribution.
advertising in the bubble years is obviously a waste, the only lasting growth is the explosive growth.
"From 0 to 1" notes chapter II Carnival like 1999
