"Poly Friends", MySpace China to determine the name of the Chinese site

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26th, the world's largest network community MySpace in China after entering a year, took a Chinese name "Poly friends." Rochuan, CEO of MySpace China, said in an interview with the reporter that the aim is to further localize.

Since the formal entry into the Chinese market, MySpace, like many internet giants, face the "acclimatized" in China's query. Prior to this, Google's Chinese name "Google" in the world has attracted a laugh voice from Chinese netizens.

Targeting the middle class users in big cities

A year ago, MySpace China was jointly funded by News Corp, IDG and China's broadband industry fund, and its employees had a sizeable share of their holdings. MSN former China general manager Rochuan joined MySpace at the end of 2006, the Web site in China to operate the company name MASBE (Beijing) Network Technology Co., Ltd., but myspace.cn has not been online since the Chinese name.

Around the world, MySpace has more than 200 million registered users, but in China they are a new entrants. Rochuan said that MySpace China this year the total number of users to 10 million is very satisfied, because MySpace target users only to the big city middle class, these users belong to advertisers extremely interested in the crowd. In addition, he thinks China's internet is quite serious, the number of criticize then users everywhere, this is meaningless.

Rochuan did not disclose its profit target, in his view, the sustainable development of the Community Web site is mainly the profit model advertising, in the community site, each user's characteristics can be accurately expressed, so as to provide a good advertising accurate delivery platform, therefore, the company's long-term profit is not worried. MySpace is expected to earn $900 million trillion in global sales in fiscal year 2008.

In addition to Facebook, MySpace and other foreign companies, the domestic network, if the adjacent network and Baidu and other companies into the social networking market. Although facing so many competitors, but Rochuan that China's Web2.0 has not formed a prominent brand, so there is a chance.

Copying American mode will not succeed

He said that MySpace is not only a community of friends and services, but also more important is the culture that the Netizen represents, the content that creates in the network collide and blend service, this is the essence of social networking site. From this perspective, MySpace is walking the same way as Baidu and Tencent.

Rochuan also believes that the use of the United States model of MySpace can not be successful, the first to be culturally localized, to take a Chinese name is only the first step. For the Chinese market, the cultural product of the Internet is almost entirely exotic, whether it is today's Baidu or QQ, they can find the initial study, imitation of the foreign pioneers of the model, more importantly, they are in this mode on the transformation, update, to better adapt to local needs, and some even carried out.

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MySpace was founded by two young Chris DeWolfe and Tom Anderson in 2002, but was not officially operational until 2004. In 2005 by the media, Mr. Rupert, a news group, has entered a very high speed development period. To now has become the world's largest network community, registered users 180 million, annual income of about 900 million dollars.