"Product experience" star wardrobe

The wording seems to be a bit limited, the text is also slightly jerky, hope you have some valuable advice ~ ~

Product introduction £ º

Star Wardrobe is a fashion shopping app. Products from the e-commerce platform, star wardrobe unique fashion DNA database, automatic interpretation of the relevant fashion data, for users to recommend the most fashionable way to wear, and directly provide product purchase link.

Pain point:

Users usually see magazines, film and television stars or fashion people wearing the heart itch, but they do not understand the fashion will not match, every day to face a dazzling mass of goods always can not be satisfied. And today's network consumer groups gradually mature, consumer behavior upgrade, people no longer satisfied with the online mass of low-priced and inferior goods, began to pursue taste and quality. Star Wardrobe use big data to interpret fashion, recommend fashion for users to wear and provide a one-stop purchase.

Nice point:

1. Take advantage of big data to capture fashion elements and keep up to date with daily updates.

2. Page loading the little girl in the struggle to load is very cute ~

To be improved:

1. Start interface "Hi Fashion" the slogan feels a little bit two

2. Is there a link icon below each picture for what, share? Next to the love Click can be collected, but the link icon can not point, the picture point in also can not share.

Promote:

The first and the TV show "The Goddess's new clothes" perfect combination of promotion, so that users can look at the side of the purchase of fashionable wear. Later, including Youku Tudou and other video sites, there are a number of media platforms, star wardrobe hope that there is a fashionable content in the place of the star wardrobe to provide links.

Operation:

Discover problem-Optimized products--

1. Found that users like the star wardrobe recommended style, but not satisfied with the quality of recommended products, this is the disadvantage of shopping guide, the goods from the third party, so the quality is not controlled by themselves. So the next step will launch its own brand, to do boutique fashion e-commerce platform.

2. In order to more meet the needs of users, to get rid of a single shopping guide, compare shopping guide gross margin is very low, star wardrobe intends to do c2b personalized customization, the use of Community collection and collation of user needs feedback to the merchant, and coordination of production and delivery.

Here's a look at 5 levels of user experience--

Strategic layer: do fashion recommended shopping app

scope Layer: mainly for women to recommend a variety of styles at home and abroad fashion costumes, a small piece for the male recommendations.

structure Layer: mainly includes several pieces--fashion with display (uneven pictorial wind), classification recommendations (by designers, brands, tops, skirts and other categories), community interaction (there are topics, have to share) and so on.

frame layer: Home Show a variety of fashion wear, show the feeling of the fashion shows. The top is for the user to choose the style freely, then the display area changes accordingly. Mall and category Two one-level tab allows users to easily find more specific products they want. And the Community tab is also a more important piece, using UGC to enhance user stickiness and activity.

presentation layer: pictorial style design, beautiful large picture plus simple text, very stylish feeling.

Be good, do right!

Always keep an open attitude and enterprising spirit, come on!

"Product experience" star wardrobe