"Reading notes" netting

Objective

This year to learn how to do product manager, first drink ink,, "Everyone is product manager" has seen before, and then found the "net" this book, record what you think important part.

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Body

1, the core function of any product, the purpose is to be able to help users, to solve a user's needs, such as saving time, solve problems, improve efficiency and so on. The Product manager is the ultimate in this core competency, through technology to achieve differentiation.2, the Internet Product Manager work content:Strategic work (15~25%). Establish a long-term strategic layout that focuses on changes in industry trends and user needsPhased work (20~30%). Understanding the competitor's movements is to restrain their premise, educate the user (only the user really use up the update, can effectively improve the competitiveness of the product). Re-planning the product line, regularly review the expansion, merger or cancellation of some products, to maintain the competitiveness of the product line.Daily sex work (40~50%). Collect and analyze competitive intelligence, coordinate development, operation, customer, sales and other resources to ensure the normal operation of products, implementation plan (through A to B effect).It is recommended to add periodic reminders to help you avoid omissions.3, the Internet network name is constantly re-distribution of their Internet time4, Grayscale Publishing, in the case of non-interruption of service to some users to publish new features5, Twitter is a real-time information dissemination tool, is the user invented the @ symbol to reply, play an interactive ability. When Twitter officially notices this, it gives system-level support for the formal syntax of @ compliance.6, Competitive intelligence CI (competitive intelligence) need to study the factors:Competitor Information (founder background, company history, financial position, user size, organizational structure, incentive system)User information (user gender, age, geography, hobbies)Market information (how large, the trend, market share)Technical informationProduct information (the core concept of competing products, flow distribution, experience details. The direct difference between us and competitors)Environmental information (social environment and environment in which products are used)

End

Reading this book is mainly to clarify the product manager's work content and scope, has a good guiding significance. Now reading "Long tail theory"; Technology transfer products, welcome to exchange ^ ^

"Reading notes" netting