"Reading Notes"-"retail psychology"

This book and the previous "philosophy of retail" is packaged and bought, sealed in a plastic envelope, read and found that there are some parts of the repetition, mainly Suzuki in the story when the father and then over and over. The focus of this book is to clarify the core idea of "not for the sake of the customer, but to stand in the customer's shoes". This is a very reasonable statement, and I can see it at a glance. Why is it? This is not the IT industry product manager touts the idiot mentality, that is, the stay foolish of the Great God of Joe! Thus, this truth is really a simple general method, it needs to be kept in mind at all times.
Sales force in the retail side by the Don simply summed up as "buy the Right" "Eat the Right" "to", this is really reasonable, do long-term business rather than affair, or need to constantly build customer trust, so as to long-term operation, swindling are short-sighted behavior.
There is an important business philosophy has been introduced, in the persistent position to add new materials, that is, continuous innovation. In fact, this also corresponds to the Chinese culture of "Qin" concept, only to be able to constantly tap the customer's potential demand and in the case of oversupply of success, can get rid of the past "success" trap. These truths are very familiar, but in different industries have been replaced by different statements, it can be seen that successful people do in some ways the same.
Last but not least, behavioral economics has also been mentioned here, which is also an important aspect of the need to add knowledge, or to wait for the "devil Economics" after the price of a set.

"Reading Notes"-"retail psychology"