"Retail philosophy": 711 chairman of the self-praise set. Samsung recommendations

This book is about some of the important options and some important 711 business experiences that have been around for about 2013 years since the founding of 711.

Did not say a failure, do bad things, in addition to the personal judgment of the author of the convenience store management has a unique talent and experience, but the summary of experience is not organized.

Personal summary of the experience of the book, 711 the most important advantage is two: 1: Decentralization to the first-line staff to make purchasing decisions; 2: We try to meet the potential implicit needs of users who are constantly changing.

Here is a excerpt from some of the information in the book:

1: I notice that small and medium-sized retail stores are not the cause of the rise of large supermarkets, but the mode of operation has lagged behind the times, was eliminated by customers. #165

2: In this way, May 15, 1974, Japan's first real convenience store-"7-eleven Fung Chau Shop" officially opened. #251

3: After two years of entrepreneurship, Yamazaki Bread accepted our request, including the year's holiday, 7-eleven daily on the container to display fresh bread. Since then, the producers of rice and vegetable dishes have been cooperating with us during the lunar holidays. #263

4: Comprehensive, intensive location strategy has many advantages. Compared to the "dot Multi-line length", blindly pursue the practice of covering the whole country, convenience store in a target area of the dense point of the strategy more to benefit the enterprise. #284

5: Common distribution subvert the past to large-volume purchase-based industry practices, and reduce the procurement unit of "small distribution" with the 7-eleven to carry out the logistics reform. #298

6: If you want to analyze the reasons for the supremacy of 7-eleven, you can use the following three points to summarize: 1. Always implement intensive location strategy; 2. Basic system with product development and supply; 3. Focus on direct communication with employees. #325

7: In our eyes, the real competitors are not other brands of convenience stores, but the ever-changing "customer demand." #330

8: Some people think that my theme of each meeting is similar, roughly divided into: 1. Must control the sales trend of each product, establish assumptions and verify with real data to improve the accuracy of the order, implement the "single Product Management"; 2. Stores and employees themselves have to change according to the changing needs of customers. #359

9: There are two distinct differences between the banks we envision and the ordinary banks. 1. The fees paid by customers to use ATMs in 7-eleven stores and withdrawals from specific financial institution accounts are the main source of revenue. 2. is a narrow bank (that is, the professional clearing bank) that does not establish a financing business. #508

10: In particular, food research and development projects, 7-eleven demand for taste near harsh, there is no compromise of the benchmark. #649

11: In this way, in 1982, the 7-eleven convenience store became the first company in Japan to introduce POS systems. #785

12: At the beginning of the venture, 7-eleven convenience store owners to push 24-hour open shop advantages, so that busy customers can at any time into the shop consumption. #888

13: In the previous article, I described the reason why the three-point 7-eleven was able to grow steadily: to keep up with the changes in society and the Times, to maintain awareness of the problem, to build assumptions and to challenge the business. #1068

14: "Could you please take over?" "In 1990, the chairman of the American Southern Company made a direct request to us for a takeover in Hawaii. #1087

15: The direct cause of poor business in the south may be attributed to the failure of diversified expansion. But, according to the situation I witnessed in the 7-eleven store in the United States, the fragility of our main business is a deadly cause of its failure. #1115

16: The Chinese market is also the same, the first step is to understand the local people's eating habits and preferences. Before entering Beijing, we thoroughly investigated the local residents ' eating style and mastered their habit of eating hot, freshly cooked food. #1293

17: "Live cooking" in convenience stores is a more common service. But when we were stationed in Beijing in 2004, there was no convenience store that could cook hot Chinese food directly in the store except for 7-eleven. #1293

"Retail philosophy": 711 chairman of the self-praise set. Samsung recommendations