"Super Girl" is a typical web marketing enterprise marketing with interactive

From: http://blog.sina.com.cn/u/57bf74c4082456 shun blog

A friend from a subsidiary of the China E-Commerce Association made a survey and asked "super girl voice" if he could enter the online marketing case. My simple feeling is:

There is no doubt that "Super Girl" is a successful marketing, with both fame and profit. "Super Girls" activities have received great attention on television, newspapers, mobile phones, and the Internet. They have achieved unprecedented success in attracting active and participatory audiences. In popular words, the activity is very Web2.0.

In terms of the development pattern, the progress of marketing has always followed the revolution of the media. In the past, the media was a simple saying, And the layout controls the content. Readers only passively read, listen, or read the content. Marketing is also very simple. They bought the media time or layout, it is equivalent to buying the attention of the audience.

Now, the media has entered the era of diversity. As interactive media such as the Internet have made the audience feel "refreshed" with the voice they have never heard before, the entire media market has been impacted. Various media have launched an interactive attempt to attract new and pleasant features of the audience. The TV finds the text message, the newspaper creates a message website, and the broadcast activates an online radio station. Influenced by the development of the whole media, the marketing industry must also enter this stage of "interactive marketing. Mengniu, a Super Girl, apparently entered this role earlier.

Previously, the marketing community began to read the "integrated marketing" concept for many years. In my opinion, you should read the "interactive marketing" concept in the next step. The China E-commerce association is doing a good job in promoting the development of this concept.

I have always believed that natural persons can generate effective feedback on new things faster than legal persons. Take the Supergirl activity as an example, it is also the first girl who participates in the activity, and then the girl who wants to win the brand influence through the activity. Otherwise, all the companies will be precognition, how can we leave the threshold for a fee of only 10 million?

Therefore, I believe that enterprises that can quickly accept and execute the idea of interactive marketing can use the power of the Internet and e-commerce to accomplish more things and take the internet as a tool for productivity, which enterprises can stand out in the next marketing competition. Similarly, I think this is also a key opportunity for many small enterprises to surpass large enterprises in the Internet age.

In our own advertising Interconnection (www.iab.com.cn), we hope to create a new e-commerce model that allows small websites to sell advertisements at a lower cost, let's get rid of the human-sea tactical pattern of large websites selling advertisements by "head". Correspondingly, small enterprises can also put forward their own demands to the Internet by e-commerce if they want to advertise on the Internet, provide appropriate marketing resources or target customers with solutions to submit suitable solutions.

The experience of the Super Girl tells us that in terms of accepting new things, the legal person must learn from the natural person patiently. In terms of new marketing methods, the traditional marketing industry must also learn from the internet marketing industry.