"Turn" "51CTO Net +" How to make a user calls the product

"51CTO Net +" How to make a user calls the product

According to the survey, the global mobile users currently have an average of about 95 applications per person, with approximately 35 applications per day. Visible in the face of many mobile applications, the user has a very large choice of space. If the user experience is affected by poor interaction design, an app is likely to be hard to escape from the bad luck of being uninstalled.

In order to give the app an extraordinary visual effect and experience, many developers often add different elements of interaction to the client development process. But is too much interaction and gorgeous visual effects really needed in the eyes of the user?

On the afternoon of March 26, more than 120 mobile developers squeezed "51CTO Net +" Tenth phase offline Open class site, and sunflower product director Astron, the former Pull Hook Network co-founder Huguang, Naga CPO Shangang Three senior client interaction experts on-site communication, together to explore how best app interaction should be achieved.

The Boulevard invisible makes the design disappear

The first Sunflower Product manager, Astron, first shared with you how a good interactive app was born.

Learn to listen and put yourself down

Sometimes we would like to simplify the operation, for the user to bring better interactive effect, but will be scolded by users. So astron that in the process of making products, researchers should first learn to put down their own, listen to the voice of users. But it's important to note that sometimes users may just express what they want to say, but they're not what they want. The product manager is also required to understand the actual needs of users and make their own judgments.

In addition, learning to listen to a team's voice is even more important. We often see a situation in which the product and the development are torn between each other. Team members need to be fully communicated, and you will know why research and development say this function cannot be done, and why the product says this function must be added. The advice from the team is very important, a positive research and development of the team's contribution imaginable. So when persuasion and communication is useless, in order to protect the enthusiasm of research and development staff, sometimes it may be advisable to make some appropriate compromises.

Do subtraction, interact with the single line as far as possible

Astron shared a news she had just seen that the organizers of a marathon had a small piece of soap in their essentials, considering the need to bathe immediately after the match. Unfortunately, a lot of hungry players can't wait to make soap into bread, and nearly half of the contestants are sent to the hospital for rescue.

This is obviously the product manager think more. The small story to express is that in the production of the logic of the demand is not too complex, on a node to minimize the branch, do not let users think too much.

If your team happens to have a neat and serious patient, you can take advantage of his "advantage" to do the level: You should know the code is concise, logic clear, low bug rate design is how important.

Jump out: Look at the problem in a different dimension

Interaction design is not a simple discipline, especially when it comes to making design decisions that make people very distressed. If you judge the quality of a product design purely from the sole perspective of the user experience, this is an idealized state. The real state is the result of a product design, which is influenced by many factors such as user expectation, market strategy, business demand, technology bottleneck and so on.

Product owner should learn to change a dimension to see the problem, to understand such an unsatisfactory, or imperfect state, and from this imperfect state to find balance, find a breakthrough.

My product View: Focus on 80% of user needs

The second appearance is the former Pull Hook Network co-founder Huguang. In his eyes, the product manager is the person who stands beside God, is also the CEO who has no power. These two sentences actually express the Huguang product view, that is the product is carrying is the company's commercial value.

However, in the face of a variety of user feedback, what should be the first function? In Huguang's view, the function of the product is actually only to solve 80% users ' needs, the remaining 20% users ' demand does not reflect the core of the product, nor is it necessary for most users. It only makes output less efficient and makes the user experience very bad. So the remaining 20% of users, want to scold to scold it.

So what kind of product would 80% users need?

Very shallow entrance

1. Interaction : Point three times about, just know the product is very good, then this product is doomed to fail. Now the circle of friends, we judge a message or praise, probably just 2-3 seconds of time. In this case, how to do the interaction too deep, the user needs to find the product of the bright spot, then this is not a good product.

2. Copywriting : In the eyes of Huguang, there are three kinds of copywriting must change: do not understand, but also to think about, three words can express also six words . If use three words also can let his heart move, this kind of minimalist, at a glance, also can let user mood produces a little change, is Huguang eye of good copy. Product is also a broad sense of a copy, so it also conforms to the standard of the copy, very important is that any "can not be", it must be removed.

Minimalist user function expression and product force lattice

How to judge a good product? That is, users do not know what to do in the product, but solve their own problems. In order to enable users to open the product to see the core value point, the product manager to the "minimalist" thinking into their own blood.

The development of the Internet and the development of user maturity to today, the product of the grid seems particularly important. Special mobile rise, so that users of word-of-mouth transmission is very fast, so you must keep the show force lattice. Your product is different from others, does not mean that there is force lattice, but the force of your product must be different from others.

In addition, it is necessary to think about how to spread the new user from the beginning to do the product. To take into account the function of the product to do propaganda, add some operating characteristics in the product. For those who have self-operating capabilities of the product, must not waste this advantage, based on the user's needs, combined with online and offline integrated communication.

Optimize the app user experience in a targeted way

The last one was the Naga CPO Shangang. When it comes to app optimization, he says, it's important to find out what's a direct factor in the poor user experience, and to show you a few of the most critical reasons and their ratios for an app that is experiencing the fate of offloading.

• 71%: Interference Notification
• 48%: Crash and Flash back
• 23%: Security and privacy

The sharing of the three teachers makes the students at the scene fruitful, hoping to seize the rare opportunity to face up with the experts. Around the topic of how to give apps the best visual effects and experiences in reducing user learning costs, students are throwing their doubts and puzzles at the experts.

"51CTO Net +" offline Open class monthly, has held 10 consecutive period, received from the user's support and love. In the coming year, we will continue to focus on the real needs of mobile developers and provide a platform for mobile developers to communicate and learn.

"Editor: Ophira TEL: (010) 68476606"

The activities mentioned in the content of this report, I participated in the scene, so the transfer of communication notes here.

Original address: 51CTO. Copyright to original author and 51CTO all.

Lionden March 27, 2016

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"Turn" "51CTO Net +" How to make a user calls the product