Raise blog Posts Click: Write an appealing blog title

Web page Production WEBJX article introduction: How to write an appealing blog title.

When it comes to how to write blog title This topic, a lot of people naturally think of the site SEO, blog optimization, improve site traffic, and so on, German intent is to talk about the real field for the content to write title, whether you are WordPress, Zblog, Pjblog, Sina NetEase Sohu or something else blog, when you really for the content to write the title seriously, optimization and SEO naturally can play a real role.

Who is the ad master to learn to write titles? Father of advertising: David Ol (David Ogilvy)! Maybe some people are not very familiar with David Ol, a simple introduction, David Ol is the advertising industry and even the entire business world an immortal legend, when 38 years old in New York founded the world-famous Austrian advertising company, so far his advertising philosophy affects the whole world, The concept of marketing advertising writing is still very effective today. There is no denying that there are many similarities between writing ads and blogging, and that his writing philosophy can be used for us, which will greatly improve the quality of blog posts.

First, the title is king

Title can be said to be the most important part of the blog, it determines whether the reader is the key to read the text, to David Ol's point of view, the person who reads the headline is 5 times times the average person who reads the text, that is, a good title attracts 5 times times the reader, and a bad title may make the blog post hard to consume and no one will see it. People who have contributed experience will know that the user is doomed to read the title first, to Chinaz for example, excellent article once on the home page, the title of the article will certainly compete with the other hundreds of titles for the reader's attention, this time you must understand the importance of excellent title. Even the independent blog, an unintelligible title may cause other people's disgust, hastily skip this paragraph to find a site.

Second, the best words with a good positive

The title is the content, if you want to write an article about how to improve the quality of the blog content, then please add "blog", "quality" such words into the title, presumably this is very easy for everyone to do, put the most core content in the title will certainly not have any negative effects, However, you can still see a lot of personal blog "recently busy some things xxx", "by the way send some xxx," a category of headlines rampant. In addition, in order to enhance the title effect and appropriately add good words that can cause positive effects, for example, the weight of the "free", "the most X", there are "sharing", "simple", "fast", "simple", "preferential", "Full Introduction", "Comparison", "quick", "proud", "excellent", These words can be said to have been tried and used exceptionally. The simple four steps for the enterprise website construction Add Google Maps is the practice of this principle.

Third, arouse the reader's curiosity

People's curiosity is endless, you can use the novel, novel form, unique characteristics and other special methods, so that readers have a strong curiosity, which triggers the desire to continue to speak, such a title is easy to succeed. "Unusual", "how", "How", "" Mystery "," secret "and so on a series of words, appropriate use can write seductive content, do not underestimate these accustomed words, when meeting the target audience can play a great role, like David Ol's book Like to use" how ", There are 11 titles in one book. 10 of the titles are "how" to begin with, and now many foreign well-known blog articles are "How", "why" as the beginning of the title. Why does Microsoft's website not use each word cost 100 dollars of the elegant black font of the title is also to arouse the reader's curiosity.

Select the best blog title

A blog post If you change the title, ten to the blog will produce different effects, so when the blog post success don't rush to publish, the title repeatedly think clearly, you can write a few different ways of the title, compared to each other after the most appropriate to publish. When I wrote this article, I also considered several different ways of heading combinations, for example, "Write a good blog title like an ad master", "write an excellent blog title as an Advertiser," and "The advertisers teach you how to write good blog titles," and different ways give readers a big difference in their first impressions, David. • When the title of the ad is written, there will be no less than 16 titles for each ad.

Five, away from the mysterious title Party

Many people know the importance of the title, but the title of the mysterious, or show off some obscure, no one knows the idiom a class of words, in the title and content inside with the reader to hide and seek, these will only arouse the reader's disgust, may not later give you a second chance to blog. Instead of using words that have been so prevalent that they have been so popular but have now turned a blind eye to the phrase "the most xxx in history", the term is usually paralyzed after a popular period. So be concise and straightforward and write down what you want to say.

Finally, listed some advertising division David Ol has written the classic advertising title and advertising language, for everyone to learn from the reference can get some inspiration and inspiration.

1. The new ' Rolls-Royce ', at 60 mph, is the biggest noise from clocks.

2. The wool fat advertisement for the treatment of hair loss: Have you ever seen a sheep with no hair?

3. Hemorrhoids drug ads: To send us money, we give you treatment of hemorrhoids, or to keep your cash, but also keep your hemorrhoids.

4. Auerbach: A generous second-hand exchange.

5. Auerbach: Do millions of business to earn a few cents in profits.

6. Puff, nourish your skin.

7. Meat: Make the protein you need become a pleasure.