Rational analysis of Web site Search object Rational layout of web site operation ideas

Source: Internet
Author: User
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Often most webmaster in doing the site is a mess, why do you say so? Many webmaster in the operation of the site are holding the feeling to operate, the subjective point of view of the site to occupy a large part of the operation, we think the webmaster views can meet the needs of users? Can webmaster's views meet the needs of the search object?

As a webmaster should know how to analyze the site's search objects, from the search for the needs of the target site to find continuous improvement of the momentum of development, such as our website is an industry product site, there may be webmaster's point of view is how to maximize the profitability, so the site to do a rich and colorful, but the sale of the product is not very important, And this with the user needs of the role of a pair of contradictions, time is long, the site naturally no one to buy again. In the face of such a situation webmaster friends must learn how to analyze the site's search object, and then through a reasonable layout of the Web site operation ideas to achieve the purpose of the site success.

First webmaster friends to analyze the site's positioning target is what, is to get a pen to leave or long-term stable profit? Is it focused on short-term interests or long-term interests? These are to be analyzed, I suggest that no matter what the site is best to do, if you are a product site, Then we can set a reasonable profit thinking, a product profit how much, users can get what, these must make us consider the object. Perhaps we have heard of the rebate of Internet cafes, just beginning to return to the net when some of the webmaster is still a moral, at least half of the return Falcon paid to the buyer, and now? Rebate site is more and more, but its rebate money is mostly landed in the owner's pocket, a long time to return to the net to buy goods people are less, From which we can see as a webmaster we have to operate their own web site must understand what the site is, is to provide users with what help, if even this does not understand, I think your site has only a momentary harvest.

Second, we want to analyze what the user's ultimate goal is, if we run a test class forum, I want to exchange friends here should all want to pass a series of learning to pass the exam, so like such forums must stand in the user's perspective to see the problem, to choose ads, If the station stationmaster's angle goes up to see the question, stationmaster certainly will think to take some advertisement expensive advertisement, and the user may enter these advertisement, but the final harvest and pay is not proportional, this lets the website be very hurt. So webmaster friends in understanding the user's ultimate goal in the user's purpose is to constantly improve the operation of the site, what kind of advertising, what kind of advertising has a certain user value, and so on, these are the webmaster must analyze the problem.

Finally, we have to analyze the user experience of the search object, user experience is the search engine refers to the user experiences, when the user came to the site, a good user experience not only can affect the site's bounce rate and PV value, to webmaster friends, a good user experience on the site's conversion rate played an unparalleled role, Let's imagine when user a comes to a Web site with a speed of 3 seconds, Page loading speed of 3 seconds to the site with User B comes to a website opening speed of 0.05 seconds, page load speed of 1 seconds of the site, who has the advantage of the site, if I am a user, in the site resources are similar to the situation I will definitely choose to open faster, faster page loading site, Webmaster friends have you thought about these questions? If you haven't thought about it then just stop and get a good look.

The ultimate goal of the website is to get more search objects, if the webmaster you even have not understood the words, I think your site survival may not be strong, as a site is to continue to obtain search users, and finally in the search for the support of users continue to develop, I hope that webmaster can make a good analysis of their own website search users. This article from the Q Personalized Network http://www.qzoned.com/website Editor, reproduced please keep the original edit link, thank you webmaster friends.



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