Re-Walk the Silk Road: How does Haier explore global life wisdom?

650) this.width=650; "Src=" https://mmbiz.qlogo.cn/mmbiz/ Ruqiapclr2r21ahibbmy9bro7qiako8imhnp4oiav2t7ibbjrpe7ye00wlp6umyziclqbjrriblvicmutouv1pwmbmxplg/0?wx_fmt=jpeg " Style= "Height:auto;" alt= "0?wx_fmt=jpeg"/>

October 23, Haier appliances in Shanghai held "Wisdom love sail, inspiration-Haier re-take the Maritime Silk Road" launch, formally announced with the famous navigator Guo Chuan, launched with "Explore the wisdom of global Life" as the theme of sailing activities. It is understood that this time to take the Silk Road activities will explore Qingdao, Shanghai, Guangzhou, Mumbai, Monaco and other routes along the coast of the city's unique life wisdom, to inspire the user's life inspiration, bring users to better enjoy the feeling of life of wisdom and love. According to media reports, this time, Haier and Guo Chuan the other significance of the Silk Road, but also to let the Chinese and Western culture in the era of modern civilization in the deep collision and exchange.

As an advocate of wisdom and love life of Haier appliances, the cooperation, Haier will play what role?

Ho Haier Appliances explore life wisdom, help push cultural exchange

by exploring the wisdom of global life, Haier has a more solid experience and accumulation in the areas of brand positioning, product development and marketing. As a 31-year-old Chinese manufacturing representative, Haier is able to explore the global smart life to understand the different regions of users, market demand direction, and thus provide more targeted products and services to the global market. In addition, the sailing activities can let Haier and the global users, suppliers, resources in-depth interaction for Haier global industrialization layout building blocks, accelerate Haier to become the world's leading smart home appliances technology and product service providers of the pace of development. In this Guo Chuan sea voyage, Haier micro-wine cool and plump, such as Haier's new generation of innovative products have become the representative of China's local wisdom to greet the world.

core of Smart life: driving cultural exchange, inspiring care and love

as a world-renowned home appliance brand, Haier has always been in the forefront of the industry in implementing the quality of life and the concept of life.

through such activities, Haier has ample reason and confidence to allow products in the service of users living, giving users and their families more care and care. In the past traditional times, home appliance products because of lack of in-depth understanding of the user's life needs, and therefore can not become a user's life partner, but with the current Haier's global exploration program began, Haier through a visit to different cities, in-depth understanding of Haier smart home appliances in different urban culture and family life in the process of inspiration, For the future in the international launch can provide direct improvement of the quality of life products have direct help.

Quality and experience: Global smart Life will be a new way

in Haier more than 30 years of development, to spare no effort to improve the quality of life through the technology and product experience, with the current mobile internet and IoT, smart home era of the advent of Haier in the "Internet +" in the context of the development strategy, more attention to the user's interaction and experience, And based on this as the basis for product iteration and innovation. This is an important link in the international strategy of Haier's Internet, which is to explore the global life wisdom of the Silk Road.

Finish

Zhu Yi
: Izhuyi
Public number: Zhuyiweixin

Re-Walk the Silk Road: How does Haier explore global life wisdom?