Do SEO basically to the long tail keyword and target keywords should be very understanding, because our website generally only do two words, one is the target keyword, one is the long tail keyword. Often see someone say in these two words to do first, some people say to do the target keyword first, because that is our most important word, the most important word should be in the first place. Some people say that you should do long tail keywords, because the long tail keyword is easier to do, so we do the site keyword should start from easy words, and then step by step to do difficult keywords. There is a good answer to this argument, and before announcing the answer, we have to understand the rationale for this, which means we have to understand the relationship between the long tail keyword and the target keyword.
Speaking of keywords to talk about keyword layout, a more reasonable layout is the home page to do our site's target keywords, said here we have to say a little farther. Have to say the choice of keywords, we choose the keyword, the choice to the key words are divided into three categories: the most popular with the home page to do, medium to do with the table of contents, partial unpopular with the inner page to do. Of course, if you are a station can also be based on the page level more accurate division, because this division is reasonable, this is the allocation of resources is the most reasonable. Why is this the case? Because the home page is a site's largest resource gathering place, all the links inside pages will even look back to the page, there is a vote on the homepage.
and the home page has a natural ranking advantage, particularly reflected in Baidu side. That is the URL level, the level of the home page is the least, that is, natural is ranked the best place. And we generally do external links when basically are linked to the home page, so nature is the first home to do the target word, the directory to do a little more than the long tail hot point is also because from the home near the weight of higher, inside page is the entire site the most vulnerable, so used to do unpopular words. So the general site is basically this layout, because this layout is the most reasonable. Go back to the argument before the first to do the target keyword or from easy to difficult to do.
According to the preceding keyword layout and natural home advantage, the other one on the new station itself is not high weight, that is, the home itself is not much weight, which also has the extra weight to guide the inside page. So the first thing we want to conquer is the target keyword, we should do it from the easy start when we conquer the target keyword. This is what I used to talk about from easy to difficult, rather than the so-called first to do in the page ranking, and then do the first page ranking. Also said that a site has only two keywords, is the target keyword and long tail keyword, we should first conquer the target keyword, after the target keyword to conquer our site has a certain weight can be divided into the page, at this time our long tail keyword has the opportunity to participate in the competition rankings.
Perhaps you have heard a long time has not heard the theme, that is the relationship between the keyword and the target keyword. In fact, the relationship between the two is complementary, only a site target keyword has a good ranking, indicating that this site has a good weight, the long tail words in the page to have the opportunity to participate in the rankings. Of course, see some of the more depressing thing is, a webmaster put a few simple target keywords to do it, there is no long tail keyword What, seemingly a website task completed. In fact, this is wrong, to do a few target words, traffic is still quite limited, our site if the need to seek new growth, the first choice must be long tail keywords.
If a website only has the target keyword to have the rank, the inside page does not have the rank, obviously this kind of station is very difficult to be long. Because the search engine will judge a site's comprehensive weight, if only a home page has a ranking, indicating that your site has only a good page. The rest are spam pages, so if you calculate the overall weight, your site will be classified as a spam site. Ranking nature will not be long, but if a site to do the target keyword, a lot of long tail keywords also have a good ranking, so conducive to the overall development of the site, and such a long tail key will also promote the stability of the goal ranking. Target keyword stability, bring more traffic, good user experience so that the weight of the site further increase, long tail keyword ranking ability will be further enhanced, so if the real good long tail keyword ranking site is really successful site, because this will form a situation on the strong constant strong. This is the long tail keyword and the relationship between the target keyword, complementary, mutual promotion, strong stronger.
See a lot of friends say keyword ranking instability, in fact, there is such a, that is the site only the core keywords have rankings, that is, only the first page of a high-quality pages. Very easy to be listed as the quality of the site, so that the overall level of the site has problems, which is leading to the site keyword ranking instability or not long an important factor. To cite such an example, a country's economy can not rely on state-owned enterprises, rely on a large number of SMEs can rise, the country's economy is healthy, the same as a site to obtain a large number of traffic, according to the long tail theory, can also be seen the importance of long tail keywords. Although the target keyword is a website star, but more success can only rely on the masses. This is the long tail keyword and the relationship between the target keyword, we read the relationship between the two, I believe that will better grasp the ranking of search engines and the overall quality of the site. Article content by the Taiwan Spring Pump http://www.shuibeng0769.com/Original share, if reproduced please attach this article link address, thank you.