Reading notes-"clean sweep"

The English title is "The Everything Store", compared to the Chinese title translated as "clean sweep" feeling is not particularly suitable, English title and content more unified.
This book is still good overall, but unfortunately in its not Bezos itself wrote or described, so many details of the event is very missing can only be said to be passable, compared to the "rich Armour of America", "I am Bloomberg", "Steve Jobs biography" and so I personally wrote or provide material biography there is a gap.
Bezos himself is a typical American elite, smart, hard, competitive, in a few short years after graduating from the elite, became investment bank executives, in the discovery of Internet e-commerce opportunities after the establishment of Amazon, perennial in the global rich List of the forefront, is also known as it leaders. Especially in recent years, the popularity of the sea, even I have contributed a lot of Amazon revenue:)
After Amazon was founded, only after the first purchase from the book wholesalers, and then gradually expand the book category, improve the payment experience, improve logistics, expand merchandise category, launch fast delivery, launch cloud services, launch Kindle to promote e-book, after grasping the trend through 20 years of persistent efforts, It's really great to finally become a Big Mac with a market capitalisation of $ more than 200 billion today.
I think the following points are worthy of reference:

1. The founder is very dedicated, he has always insisted on providing customers with low prices and quality service, and want to create an online shop containing all the goods, a lot of big strategy thinking starting point is so. It is a very difficult thing for me to persist in beginner's mind for so long, and I think it is the biggest reason for its success.
2. Insist that as long as the best talent, but also insist that the company is a technology company (not a retailer). This may be related to the founder's pride, but it has also contributed to the evolution and upgrading of people in the enterprise, and found a broad market for cloud computing. The elite strategy of manpower is to double-edged sword, can not imitate blindly, but want ponder thinking.
3. Public mailbox Jeff at amazone dot com. If you are interested, you can send e-mail directly to Bezos through the above address, and he has always insisted on reading the customer's email and finding inspiration for the company's problems and strategies. This is a very rare practice, and indeed a very good strategy to deal with big corporate illness.
4. Have a dream. Bezos is obsessed with space travel, starting from Amazon started a company called "Blue Origin", has continued to devote to the present, the weekly basic will draw a day to participate in it, not for business purposes.

Reading notes-"clean sweep"