Real estate agents use the property market new deal to speculate on price increases

Real estate agents use the property market new deal to speculate on the price of the industry dynamics Beijing News Network-Beijing Evening News Zhao Yingying I want to share 107

"Elder sister, the housing loan is loose, and the general house standard is also increased. If you don't want to see the house, you really miss a good time ." During the 11th holiday, when I traveled to Zhejiang, Liao was a roaming phone number repeatedly persuaded by the broker. The loose housing loans of the Central Bank and the improvement of Beijing's General House standards are like a powerful dose, and brokers have begun to speculate on price increases with the New Deal.

Pick up the phone and raise the price

Liao Xiao, the first property owner, has transferred to sihui, Panjiayuan, tuanjie Lake, media University and other regions since seeing the House in February. However, he hopes to reduce prices in the future, liao has been watching and has not made a shot. After hesitating for a few times, the agent gradually gave up and persuaded him to make fewer and fewer phone numbers for the house.

However, during the 11th period, Liao, who was playing with his family in the West Lake of Zhejiang Province, suddenly received another round of phone "Bombing", and there were three links in an hour.

"Elder sister, have you bought your house? Are you sure you want to check it out ?" At the beginning of the call, the agent will always politely ask. As long as Mr. Liao says that he hasn't bought it, the broker will continue to talk about it. "You have to buy it now. In September 30, the Central Bank issued a new mortgage policy. In the future, loans will be loose. Beijing has also adjusted the standard for residential buildings, and the deed tax will be less paid. The house price will soon rise ."

As discussed in advance, the brokers will discuss new governance and price increases on every phone call. "When you look at Pan jiayuan in March, the small apartment price is still 33000 yuan/square meter, and now it is up to 35000 yuan/square meter, it is estimated that it will continue to rise by the end of the year ." A Pan jiayuan broker even persuaded Xiao Liao to finish his vacation ahead of schedule and make a reservation in Beijing.

"It has been a long time since the housing loan loose happened. The off-holiday banks are also resting, so there will be no new actions ." After thinking rationally, Xiao Liao refused the broker's persuasion and completed the entire holiday in Hangzhou.

I want to read more and buy less.

The person on vacation is not in a hurry. The "House" in Beijing will start the house watching Plan.

Li Xing, agent of the East Third Ring Road, had no expectations for the 11th holiday because he had no housekeeping customers. "On the afternoon of June September 30, I made a round call and only found a group of customers who would like to visit the house on June October 2 ." However, due to the stimulus of the New Deal, after October 4, he can receive two or three groups of active house seeing customers every day. At the same time, his mobile phone is also frequently sounded, it is a matter of consulting housing and price. All of these made him very excited.

However, his excitement does not last long. "Although there are many people asking for a house and seeing a house, there are only a few people who can buy a house ." Li Xing observed that although he will always mention the new policy of loose housing loans, he can look for customers who want to visit the house. He also knows that the Beijing policy is not clear yet and he is not worried. "A lot of people who visit the house are experts who have read the house several times and have a deep understanding of the policy ." Until the fifth day, only seven suites were sold at four stores in the region where Li Xing was located.

Low Online Signature innovation during Golden Week

The statistical data from institutions confirms Li Xing's experience. According to statistics from weiye Market Research Institute, the number of residential network signatures in Beijing was 510 sets six days before the National Day, down 38.3% year on year, this value is only slightly higher than the 2012 sets in the same period in 454, which is the second lowest value since 2009. Among them, the number of new residential housing network signs is 472, down 39.7% year-on-year; the number of second-hand housing network signs is only 38, down 13.6% year-on-year, a new low since the same period in 2009.

Wei, I love Hu jinghui, vice president of our group, believes that, without determining the specific implementation strength of commercial banks, the market buyers experienced a relatively obvious short-term wait-and-see sentiment, for the second-hand housing market, which is particularly positive about the "new mortgage policy", the short-term wait-and-view feature is more significant. "Only after the implementation of the New Deal of loan unbinding will the transaction volume increase effect be gradually released. I think the market volume recovery in the fourth quarter and before the Spring Festival will be predictable ."

It is difficult for experts to predict off interest rates

To what extent can the new mortgage policy be implemented? Although "Central mom" reiterated that the lower limit of the preferential interest rate for the first suite is 0.7 times the benchmark interest rate, it is difficult for industry insiders to return to the discount rate in Beijing.

"Due to the fact that the deposit/loan ratio assessment is not relaxed, the overall risk pressure in the real estate industry is sustained, and the Central Bank insists on the targeted release of liquidity, there is little motivation for commercial banks to perform a discount on interest rates ." A marketing staff of a real estate company said.

Wu Hao, an analyst at "Wei Jia anjie", also suggested that from previous years, in the third and fourth quarters, the bank's quota is tightening. It is expected that the interest rate of the first suite will be about or in the future. "At present, the lowest discount rate for major banks is off. If the discount rate is off, the deposit/loan ratio of banks will be reversed, reducing the internal profit growth point of banks. Even if the discount rate is off, it may also appear in the form of conditions such as bundling."

Many real estate companies have denied rumors of price increases.

(Reporter Zhao Yingying) Not only do agents frequently "talk about things" about price increases, but also rumors about the upcoming price increases in Greentown, Greenland and Country Garden appeared on the Internet during the 11 holiday. Many real estate companies have denied this.

During the National Day holiday, green city, country garden, and many other property companies appeared on the Internet. The documents required the price of subsidiaries and projects after the National Day. As required by a document on the "urgent" level of Greenland Beijing-Tianjin real estate business department, the sales prices of all business offices and residential products under the Beijing-Tianjin business department will be uniformly raised from January 1, October 8, with the increase ratio not lower than 10%. A real estate company's price increase notice also states that the prices of regional companies have increased by October 8 to 3% since January 1, 8%, of which the supply of goods for various projects in Beijing has increased by 3%.

Rumors of "price increases" have aroused a burst of panic and criticism. Some netizens said that this is a sales method for real estate companies, in order to induce buyers to buy a house quickly. However, the above-mentioned developer denied the content of the file shortly after the file was published.

(Beijing Evening News)

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Real estate agents use the property market new deal to speculate on price increases