For webmaster, to enhance the weight of the site is the dream of things, usually webmaster in the promotion of the site is a large number of ways to do the chain, but the chain is often done today, tomorrow will be deleted, resulting in a lot of waste, actually do the site outside the chain is only a way to enhance the weight of the site, the other is from their own site to start , reasonable allocation of the weight of the page, but also to achieve the purpose of enhancing the weight of the site, then how to reasonable allocation of the page weight? The author simply summed up the following several methods!
One: To cultivate the weight of the website can not rush
A lot of webmaster want to be able to make their website weight quickly to ascend overnight, even spend a lot of money to buy a lot of black chain, sometimes this black hat method can indeed achieve the goal of rapid increase in weight, but once the search engine found or tracked, it will lead to the site by K, Before the efforts will be paid in the East water, so I think, in the promotion of the weight of the site must not be anxious for a while, need a process of precipitation, I believe that at present as long as the Internet can adhere to the three-year website, the weight will be good, this is the charm of time
In addition, when a new page is added to the site, the weight of the page needs three basis, one is the accumulation of time, the other is the need for other pages of the site to link to the page, that is, we often said the inner chain, and finally is the site outside the page link to the page, which is often said outside the chain, If there are many links outside the station, the time is long enough, nature will be able to enhance this page weight! So time is often a very important factor!
Second: Priority to assign key page
Usually each page of the site will have a separate weight, and the weight of each page can also be passed, this is the basic search engine algorithm, if the site page of a page is the site of the other pages of the common link page, then the weight of the page is often the highest, which is why the weight of the home page will be the highest root cause ! In addition to the home page, then each column pages, as well as navigation pages are key pages, these pages are often able to get a lot of links within the page, and the weight of the column page can be passed to other pages, thus forming a virtuous circle, the overall increase in the weight of the site!
In fact, according to this feature, webmaster can put some promotional pages into a key page, so many of the inside page to link to this promotional page, so that the focus of the page to get more weight, enhance the probability of the page search to enhance the site's click-through and conversion rate!
Third: Non-key page not too much inside the chain
At present each website will have the corresponding contact way and the method, these pages are not important for search engines, because search engines tend to give these pages to the lower weight, but in fact, the webmaster will be the contact method as far as possible on each page, so that each page has related links, This is to enhance the site's user experience, but this has made the weight of useless increment of big bogey, a lot of waste weight increment effect, so I think, for commonly used contact we can use nofollow label to limit weight increment, this can effectively solve the SEO optimization and user experience conflict problem!
So do website optimization, in addition to good analysis of competitors, but also need to have a very clear understanding of their own, to know that the biggest enemy is their own, only to do their own internal page weight allocation, know that the page needs more weight, so that the search engine can be prioritized, those on the optimization of the internal page, But the user experience is very important, at this time to find ways to achieve through interception, so learn to analyze themselves, overcome themselves, is excellent SEO optimization personnel's basic quality! This article by the http://www.renrenjianfei.com/Everyone weight loss net original, welcome everybody reprint, Please keep this link when reproduced, thank you for your cooperation!