Reasonable set key words let your Baidu promotion no longer burn money

Recently, I always hear some complaints about Baidu's promotion of burning money. Of course, this is some do not pay attention to observe and learn Baidu bidding webmaster, in fact, you really think to Baidu intersection of money, and then Baidu with you open an account, and then listen to Baidu to promote the sister to help you set a few keywords, you think you can make money? If you do this, you can make money. That everyone to do Baidu promotion forget it. In fact, Baidu is also the need to promote the needs of users to analyze, do a good job of the user experience, your site conversion rate is not high to be difficult.

First of all to do your Baidu to promote the data analysis. If you are a business station, do data analysis is quite simple, if the medical industry is relatively large workload, but also we need to carry out a work. I have been in the management of the enterprise station, so here or the Enterprise station as an example to explain. My company is the main production of sprinkler, of course, Baidu bidding is to do the main word sprinkler, the sprinkler price, sprinkler prices, small sprinkler, such as a series of long tail keyword as an adverb to promote. At first it is also very silly, do not know what is called data analysis, but in the mind, if the user wants to buy the sprinkler car, of course, Baidu directly search the word sprinkler, so I spent a lot of time and money on the bidding of the subjects. Sprinkler this word want to row in Baidu to promote the left first words to close to 200 pieces once, the result of one weeks time, spent our company more than 10,000 dollars, the result only for five customers telephone consultation.

　　

The above is my Baidu to promote the keyword settings, which sprinkler owner Word users click Rate is the highest, but also the most expensive, but also the most ineffective, but like long words such as sprinkler manufacturers, watering car quotes, sprinkler sales company These long tail keyword can also bring some traffic. Here to tell you a little experience, if you find that one day your bid money spent a lot, but no one consulted, and jumped out of the high rate (if the user experience of your site is not too bad), is likely to be malicious clicks, then you have to adjust or temporarily shut down your keyword promotion.

No way, do not change will lose death, so I determined to do data analysis. No statistics do not know, a statistical scare, my five of customers are not directly search the telephone call the water truck This keyword came in, is through the long tail keyword then click to reach My Site, and then form a consultation. Think carefully, who will search for the key word of the sprinkler? Of course is peers, peers have no time always like to see their own sprinkler rank, the Chinese have a bad habit, is to see the above a few bidding heart is uncomfortable, so help you point. So instead of dying in your client's hands, you die in the hands of your peers. In fact, your keyword is the peer search more or real customer search more, see Baidu Index can know:

　　

The company is Hubei Suizhou, the country 80% of the sprinkler production from Hubei Suizhou, so the competitor where, you know. Like I foolishly put the word "sprinkler" in the first place, it's hard to think about not burning money. Although this tool is very simple, but also a few Baidu to promote the webmaster will look at these things? Therefore, we should reasonably use the data statistics to summarize, look for real to buy your product user search habits, reasonable to avoid peer malicious clicks, summed up some high conversion rate of long tail keyword, so as to obtain more accurate flow.

Of course not just set good Baidu to promote the key words you can be high, no worries, a reasonable set of keywords is only the first step in your success, but also need to combine some key words of creativity, in the title and description of the advantages of your products to attract our target customers, and with some of the site user needs research, So your Baidu bid will not be so burning money. In fact, this proposal to do Baidu to promote the webmaster can understand some knowledge about SEO, SEO and Baidu to promote the link is very close, the two perfect pair, invincible. Let those so-called Baidu to promote the idea of burning money to hell!

This article by Hubei Chengli Special Automobile Limited Company: http://www.hbclwzyqc.com/original offer, reprint please respect the original information.