Record the economic phenomena of "father-in-law"

[Value of old customers:] 1) the cost of developing a new customer is 3-10 times that of retaining an old customer. 2) The customer loyalty is reduced by 5%, and the enterprise profit is reduced by 25%. 3) the success rate of selling products to new customers is 15%, and the success rate of selling products to old customers is 50%. 4) if the annual customer retention rate increases by 5%, the profit will reach 25%-85%. 5) 60% of new customers are recommended by old customers. 6) 20% of customers bring 80% of profits.

[Sales are not tracked, and the end is blank !] According to a report from the American Association of Professional marketing professionals, 80% of sales are completed after 4th to 11 tracking! How to track and interact well? 1. Special tracking methods to enhance the impression; 2. find beautiful excuses for interaction; 3. Pay attention to the two tracking intervals, which are recommended for 2-3 weeks; 4. Do not express your desire for each tracking; 5, sell yourself first, then sell ideas!

[Eat up the six black holes of enterprise profits !] 1. pursuing performance growth and ignoring profit growth: taking an infinite pursuit of sales volume and investing heavily, leading to capital chain breaks. 2. service missing to take profit 3. profit loss: low employee efficiency, extravagance and waste, brain drain, etc. 4. product defect giving up profit 5. free price war, Advertising War, promotion war, burning profit 6. inventory backlog, swallowed up profits.

[Five Laws of money] Law 1: Money always flows slowly to those who are willing to accumulate. Law 2: Money is willing to work for people who know how to use it. Law 3: Money stays with people who know how to protect it. Law 4: money will gradually alienate those who do not know how to manage it. Law 5: money will slide away from those who are eager to gain profits.

[Typical case study of MBA] A boss gets tired of playing tricks, while a junior gets older and cannot seek millions of compensation for forced marriage. The boss has a hard time thinking. He spent 100,000 yuan on her MBA class to raise her cultural level. The class boss is like a cloud, so John lost the class boy. In less than two months, James ignores the boss. Inspiration: There is a marketing method called transfer of goods from poor sellers. The most effective transfer method is to benefit all parties.

[Debt Collection] One Person lent 20 thousand Yuan to others, but accidentally lost the loan agreement, fearing that the debtor with credit Flaws did not recognize the account, and was unhappy all day. Upon expiration, you will say that the loan amount is 20,005. This person acted on his plans, and the debtor immediately took a 20 thousand loan and took out the loan agreement. As a result, the loan of 20 thousand yuan was successfully recovered. Revelation: the shopping mall is a great path, and the Protection Agreement is the most important.

[Thinking] Four salesmen sell combs in the temple: A gives up, says, and does not need them yet; B promotes the hair to promote blood circulation and sell 10; C persuade the owner to hold his hair, and provide services for the xiangke to clear his hair, sell 100; D engraved the comb with the "accumulation of good combs" and left the temple name, as the god of the Buddha who donated incense to the fire, sold out the combs and received orders-thinking beyond the sky, to create a market!

[Invest your time in your future] Party A and Party B sell water for 20 yuan a day. A: "You can pick 20 buckets now. Can you pick 20 buckets a day if you are old? Just dig a pipe ." B: "It takes less than 20 yuan a day to dig water pipes ." Party B continues to pick up water. Party A only picks up 15 barrels of water each day, and the remaining time is spent digging water pipes. Five years later, Party B can only pick 19 barrels a day, and Party A can dig through the water pipe, as long as the TAP can make money.

[Marketing is gorgeous, and don't forget these 8 items !] ① Marketing is based on selling things; ② making your brand a story; ③ talking in consumer languages; ④ creating an experience or expectation, not just a commodity; ⑤ do not attempt to control social media and others' comments; ⑥ believe in consumer experience, rather than the municipal adjustment conclusion; 7. Change with new users and stay with old users; cheap products in the region are not the same as poor designs.

[Customer three-point marketing] Customers have three pain points: pain points, itch points, and pain points. 1. pain points: What problems does the customer have? Ta can't sleep, and ta is worried. These pain points are the problems that the customer needs to solve urgently. 2. itch point: some awkward factors at work, a kind of fatigue, need some help to itch. 3. Excitement: it is the kind of stimulus that can bring the "wow" effect to the customer and immediately generate pleasure! The three points are invincible.