Region applicability of design logo

The regional information that the logo design conveys to readers should be clear. the logo of the Beijing Olympic Games is composed of Chinese prints, Beijing characters, and other factors. It gives a very clear geographical information. At the same time, the logo design must comply with the laws and regulations and customs of countries and regions where goods are sold to meet the needs of today's international market.

Whether it is an implication or a symbol, its meaning must be accurate and easy to understand, in line with people's cognitive psychology and ability. Avoid unexpected multiple solutions or misunderstandings, especially because different countries have different regulations on the prohibition of trademarks, so we should strictly control their differences. When selecting the text, image, and color of a trademark, do not use things prohibited by the sales country or taboo by consumers.

The Applicability principle is that the logo has a wide range of adaptability, And the logo is the most widely used symbol form in the visual communication design with the highest occurrence frequency. Because the logo must be displayed and publicized in different carriers and environments, when designing the logo, pay attention to the visual transmission media used by organizations or enterprises, which can withstand the test of many technical applications.

In the face of the challenges of different materials, different technologies and different environmental conditions, the presentation form should be suitable for black and white and color, positive and negative shape, enlargement and reduction, and box hollow body and many other changes. Considering that different media have different characteristics and their own limitations, logo design needs to be carefully considered regardless of shape, size, color and texture, so that the work can have better applicability. That is to say, A success sign, whether it is being enlarged or reduced, whether at close distance or long distance, whether in a complicated environment or in an empty space, whether at static or in dynamic, should ensure that the viewer can quickly and correctly identify.

The applicability requirements of the logo are determined by the function of the logo and the characteristics of the logo to be displayed and publicized in different carriers and environments. The design must fully consider the feasibility of its implementation, and adopt appropriate design measures for its application type, materials and production conditions; at the same time, it also takes into account the visual effects applied to other visual transmission modes (such as printing, advertising, images, etc.) or to zoom in or out.

This article is an original article of Beijing VI design company. For more information, see the source.

Region applicability of design logo