Relationship between PV traffic and bandwidth

The website traffic (Traffic) is the website traffic. It is used to describe the number of users accessing a website and the number of webpages browsed by users, common statistical indicators include the number of independent users of the website, the total number of users (including repeated visitors), the number of web pages browsed, the number of pages browsed by each user, and the average residence time of users on the website.

 

One is the IP address, and the other is the PV, which is usually calculated based on the daily IP address and PV.

 

Number of independent IP addresses: internetprotocol. The same IP address is calculated only once between and.

 

Total page views (PVs): page views, page views, or clicks. Each refresh is calculated.

 

The relationship and difference between the two: high PV does not necessarily mean a large number of visitors; PV is proportional to the number of visitors, but PV does not directly determine the number of real visitors on the page. For example, if you enter a website by yourself, you can create a very high PV by constantly refreshing the page.

 

IP address is a concept that reflects virtual address objects in the network. An independent user is a concept that reflects the actual user. Each independent user is more accurate to a visitor than each IP address. Using Independent users as statistics, you can more accurately understand how many visitors actually come to the corresponding page per unit time.

 

One independent IP Address can generate multiple PVS, so the number of PVS is greater than or equal to the number of IP addresses.

 

PV (page view) value: the sum of the number of pages requested by all visitors who browsed the website within a certain period of time. (For example, a website has 500 visitors (excluding the same IP address) between and each day. Each visitor browses an average of 8 pages, the daily PV is 500 × 8 = 4000)

 

Role: it is an important factor to measure Alexa's ranking in the world, because Alexa ranking consists of the number of links and the number of PVS.

 

When calculating the bandwidth size, you need to pay attention to two indicators: peak traffic and average page size.

 

The following is an example:

1. Assume that the peak traffic of the website is 5 times the average traffic (of course, this is just an assumption. The actual implementation depends on our own situation );

2. Assume that the average page size for each access is kb;

3. Assume that the website's expected target is 50 wpv traffic per day.

 

50 wpv is evenly distributed within one day, which is equivalent to about 50 W per second/(24*60*60) = 6 visits, based on our previous assumption that the average page size is kb, the total size of these 6 visits is KB (note that this is a byte), and the unit of bytes is byte, the bandwidth unit is bit, 1 byte = 8 bit, so 1200 K byte is about 9600 K bit, that is, 9 Mbps (1 m = 1024 K ).

In the actual website operation process, our website must maintain normal access during peak traffic. Here we will use our previous assumptions that the peak traffic is 5 times the average traffic, according to this calculation, the actual required bandwidth is about 9 Mbps * 5 = 45 Mbps.

 

The formula is as follows:

Website exclusive bandwidth = total PV of one day = total time of one day (converted to s) * Average page size (unit: KB) * 8

Relationship between PV traffic and bandwidth