Relationships with distributors, agents, distributors

Catalogue

• Dealers
• Distributor Overview
• Agents
• Concept
• Relationships with distributors, agents, distributors

Distributor edit this section of the dealer, is in a region and field only sales or service units or individuals. This is the dealer. Dealers have independent operating institutions, ownership of goods (buyout of the manufacturer's products/services), access to operating profits, multi-breed operations, operating activities are not subject to or very limited by suppliers, Equal to the supplier's right to responsibility. Reseller Overview Edit this paragraph

Dealers, as the name implies, is to take the money, from the enterprise purchase, they buy goods is not their own use, but to sell, they just after hand, and then sales, is concerned about spreads, rather than the actual price. Business to the dealer is not credit, but received money. This merchant refers to a businessman, that is, a business unit. Therefore, "dealer", is generally the enterprise, in terms of the enterprise to take money from the purchase of commercial units.

Dealers

Although the survey content of the dealer is divided into one part separately, but the dealer as the enterprise to the terminal and the consumer directly meets the sales channel chain one of the most important link, his role in the market is very huge, and he can obtain the most market information. 　　Therefore, the investigation of the dealer can almost involve all the contents of the investigation, and it is this, the investigation of the dealer is very important. Distributor this in the Chinese market is both the traditional and backbone of the channel strength, is encountering the channel flattening wave and the test of the new channel strength, under the pressure of the dealer or passive or active in the business development strategy to make adaptive adjustment: First, some dealers began to OEM and even self-investment to build a factory-owned brand products, To maximize the effectiveness of channel resources; second, some dealers began to enter the retail sector, to the downstream of the channel to stabilize and consolidate their position in the market; Thirdly, to maximize the access to the advantageous product resources, to share the operating costs and operating risks, and to pursue the category scale of the enterprise operation. Unfortunately, more dealers are becoming a dependency of producers, completely "stuck" by producers, more difficult under the double "squeeze" between end retailers and producers, and even worse, the vulnerable groups in the dealership are constantly being eliminated.

Agent Editor This paragraph agent (Agents) is to take care of business, rather than buy-out enterprise products, manufacturers to give the business commission of the amount of a business behavior. The ownership of the goods represented by the agent belongs to the manufacturer, not the merchant. Because merchants do not sell their own products, but instead sell them on behalf of enterprises. Therefore, the "agent", generally refers to earning the Enterprise Agent Commission of commercial units. Concept edit this paragraph

Introduction Agents and distributors of the difference is mainly whether the need to buy products from manufacturers, to obtain product ownership. Dealers from the manufacturers to buy products, to obtain product ownership, and then sales, its relationship is, manufacturers-dealers-consumers; agents are agent manufacturers to sell, itself does not purchase the manufacturer's products, do not enjoy the ownership of the product, all goods are manufacturers, product ownership is still owned by manufacturers, its relationship is manufacturers --(agents)--consumers, of course, such agents so-called to facilitate the transaction, also includes the agents of the product sales, but the status of agents are agent manufacturers to sell, and through the sale of the Commission. Also a point is the risk of commodity sales, dealers need to bear the risk of products can not be sold, agents do not bear the risk of products can not be sold, of course, now generally speaking, some large manufacturers in the selection of agents should also consider the agent's (sales) ability, if not enough, will cancel the agent qualification, change agents. 　　For some foreign enterprises, agents are more common, domestic enterprises prefer to dealers. In essence, now called agents are not agents in nature, more with the nature of the dealer, there are some of the two confused, that is, agents, sometimes need to take money to buy goods, very few pure sense of the agent, said it is a certain agent of the dealer more appropriate. "Agent" actually has two kinds of nature, its main nature is vague, its both agent behavior, and sales behavior. But in more cases should be reflected in the nature of the seller, according to the definition of the former agent, the agent's profit source is to facilitate the transaction, withdraw Commission, its status is agent or intermediary. And the general agent relies on the sales. Directly with the downstream vendors or consumers have a relationship, more rely on spreads and rebates, operating mode is also the distribution model.

Relationship between distributors, agents and distributors edit this paragraph

1, agents can be agents of a single brand or multiple brands; distributors must be agents of many brands, such as WPI distribution, Dragon Pro distribution;

Dealers

The Distributor is a more general term, including agents, distributors and simple traders (not from the original to pick up goods from other channels). 2, agents are distributors are distributors, but distributors and distributors are not necessarily agents. 　　There's no difference between distributors and resellers. 3, distribution is a concept of sales mode. Distributor is a transit point, a manufacturing enterprise will be the product commissioned by the transit station sales. Agents are authorized by the manufacturing enterprises in a certain area of time terminal and other sales. 　　Dealers are similar to traders, free trade. 4, distributors in a broad sense, including agents dealers, agents and distributors exist whether authorized. 　　Of course, agents also have more than the nature of agents. 5, mainly from the product ownership distinguishes: The dealer has the ownership to the product, the agent generally does not have the ownership, only receives the commission. 　　Distributors generally only do channels do not do terminal. 6, distributors have been authorized by the original, sales of all products, representative of the factory processing business, dealers (can get the goods in the original trader), did not get the original license, the factory will not return, the agent has been authorized by the original, sales of some products, the original will be returned to profit. Agents in foreign countries, some also called distributors. 　　The agent's supporter is the original (for single brand existence only), we generally understand the distributors and distributors are the whole and market resources, for customer service, multi-point support! 7, distributors are divided into ordinary dealers and special dealers. The former unrestricted and outside the ordinary daily necessities like no restrictions, while the latter and the large agents or manufacturers have some in sales, product prices and other aspects of the Special Agreement. Distributors are between agents and resellers. An agent is a business in which a product is authorized by the manufacturer to sell the product in a certain area during the sales process. It is divided into regional, national, provincial and municipal counties, but also divided into exclusive agents, general agents, grading agents, all agents have the corresponding privileges, low agency level in principle by a high-level agent management.

Relationships with distributors, agents, distributors