Ren zhengfei, Godfather of Huawei, has a different vision.

Ren zhengfei, who has always kept a low profile, has become a "builder and giant" of global attention ". According to Times Magazine, Huawei is repeating the remarkable global scale such as Cisco and Ericsson. Company And are becoming the "most dangerous" competitor of these telecom giants.

Ren zhengfei, born in 1944, experienced war and poverty from an early age. Seven siblings and nine parents are added, and life is maintained by the meager salary of the parents. At that time, every meal in the house was strictly divided to ensure that everyone could survive. When Ren zhengfei was in high school, he was often so hungry that he could only use rice bran to satisfy his hunger. At that time, his house was covered with a quilt, And the straw was laid under the worn sheet. His three-year high school dream is to eat a white steamed bread! We can imagine how poverty has been spent in renzhengfei's youth age. The hardships of life, as well as the hardships of the soul, have made the young man Ren zhengfei unable to endure and be firm in character. He said, "I can really understand the meaning of this sentence !"

When I went to college in Chongqing in 1967, Ren zhengfei went home from the train because I was a father who had been involved in the fight. Because there is no ticket, it is beaten by the station staff. When I got home in the middle of the night, my parents were too late to feel bad about the eldest son. They were afraid of being known and being implicated, affecting his son's future and urging him to return to school early the next day. When the father took off his only leather shoes and gave it to him, he said, "Remember, knowledge is power. If others do not learn, you must learn it. Do not follow the big stream. The principle of "Learning and being superior" is the truth of thousands of years. We will be able to help our younger siblings in the future ." Ren zhengfei knows the components of the parting script, his book, and his research Technology Is the only thing he has to do. However, in the 1970s s, he became the technical vanguard of the army.

After transferring to Shenzhen nanyou group, Ren zhengfei experienced inadaptability in both his family and career. His wife first became a senior manager of nanyou, and he suffered losses from nanyou. Enterprise In-service connection failure. But he is a child of filial piety, and also needs to take his parents and younger siblings together to live. The pillar is tilted, and the house is split.

To survive, Ren zhengfei Company Management . In the first two years, the company mainly sold Hax switches in Hong Kong on a commission basis and made profits by making a price difference. Consignment is a risk-free and profitable way. After two years of hard work, the company's financial services have improved. A little better finance is not used to improve life, but is still invested in operation. At that time, Ren zhengfei and his parents lived in a 10-square-meter apartment in Shenzhen and cooked on the balcony. In the market, parents usually pick up vegetables, fish, and prawns to maintain their daily lives.

Poverty is the first barrel of gold for people with great achievements. Hunger is an inexhaustible source of power. "You have been able to survive ." Ren zhengfei thanked life for its gifts. He believes: "Huawei's basic mission is to survive ." Living in a high-tech field requires extraordinary perseverance.

He must have heard a mysterious voice: leaving the merchant's profit is a "general", dare to do it, not vulgar, not mediocre, as a world-class enterprise. This is the fundamental way for life to be enriched, and he cannot help this temptation.

Ren zhengfei is willing to hide himself in nine places. A media event that merchants spend a huge amount of money to appear in, Entrepreneurs The deputy chairman of the Federation of Industry and Commerce and the National People's Congress representative qualifications, he refused. Others' value lies in the square, and their value lies in Enterprise Operation . He is a person of silence, loneliness, determination, ignorance, and persistence. He is brave enough to dare to win. He can always make an independent and incisive analysis of all the winners and the accidental factors of each victory.

A soul that passes through the warmth and warmth of life goes from the lowest valley to the noon of life, avoiding noisy and getting a quiet view. Watching things, watching people, and watching things all have different perspectives. Based on the development of enterprises, the market, and the big environment, he often throws beautiful texts that combine profound insights and lessons from time to talk about the company, strategy, and words. His suggestions on quality education for the Chinese people, his worries about the winter, and shouting about the heroic wilderness can not only resonate with frontline employees, but also be accepted by the public, some ideas are even directly familiarized and appreciated by national leaders.

Vision is value. Beyond the eyes of ordinary people, Huawei's extraordinary weapons have been created. Chen Mingzhe, founder of dynamic competition, said at the CEO Annual Meeting that "All strategies are focused and all executions are persistent ." Ren zhengfei is a powerful force of Huawei.

"In order to make Huawei a world-class equipment supplier, we will never enter the information service industry. The internal mechanism is always activated through the transfer of market pressure without dependency ."

Huawei stick Communication Device In addition to maintaining the high operating pressure of the company, the supply of this strategic industry laid the foundation for more strategic alliances. Business Competition is sometimes quite strange. It doesn't matter how much it takes to eliminate potential competitors. In the monopoly industry of communication operation, you can earn a small amount of benefits in one region, but operators in more regions will close your channels. Ren zhengfei understands the weakness of human nature and protects Huawei's long-term strategic interests.

Many companies break down, not because there are few opportunities, but because there are too many opportunities and too many choices. Too many traps disguised as opportunities make many companies unable to extricate themselves from mistakes. Opportunity is a hot strategy Resources . However, not all strategic resources can be developed into a strategic industry. Some strategic resources can form a strategic industry, while some strategic resources can only provide theme and imagination space for capital operation and strategic alliances, but are not suitable for operation as a strategic industry. Only those very calm strategizers will not be taken away by impulse and fanaticism, so as to avoid the traps disguised as opportunities. There are not many strategic resources for Chinese enterprises, and strategic mistakes will lose the most valuable strategic resources.

Ren zhengfei has self-knowledge. He is good at distinguishing the traps disguised as opportunities and the opportunities dressed as traps.