Reprint Golden Sunshine test: Three types of documents about products

BRD Commercial Requirements Document business requirement documents
MRD market Demand Documentation requirement document
PRD Product Requirements Documentation products requirement Document
It's best to remember the first word in every document: business, market, product; What is the relationship between them?
Better to play an analogy: BRD is the head of the product, the MRD is the Body of the product, PRD is the product of the heart, with Head, Body, heart This is a complete product!
First, BRD is generally aimed at the old version, the CEO, the project general manager, then they need to understand what is it?
1, what kind of products to do
This includes the project definition, describing the project and making the old version feel the competitive advantage of the product and the future expectation of the product;
2. What kind of resources are needed
What resources need to know the market positioning of the product, how many people, how long, how much money, how many relationships, etc. to achieve such market value
3. What is the final
How to do or how to arrange, the bosses almost do not care, more is concerned about the results of the product and the profit model, the product can bring the income situation, etc.
The final BRD need to show the height of business model, profit model, resource investment, market advantages, etc., need to rise to the company's strategic level, to have a certain degree and perspective.
Second, the MRD is generally for business, operations, market personnel to see, then they need to understand what is it? How important is the whole document to them?
1, we want to find what kind of customer, to carry out resources cooperation
General company resources are business and marketing personnel, or add operators, then they are resource developers, for the promotion of products to protect the role. Business, marketing and operations personnel must be in the product before the development of resources, and quickly evaluate the implementation of the product, the MRD is to give them a clear direction, I find what kind of customer, I how to operate and channel delivery, etc.
2. After we find the customer, how can we tell them
The MRD directs business, market, and operations forward, so what can you tell them? In addition to the document describing a clear blueprint, or tapping new avenues and ideas from the Red Sea, this is the business model of the MRD, with business models that can see clear products, and customers can see their location, As well as the profit model; Generally to the customer is the Ppt+demo way, so for the customer more intuitive and easier to understand, so the MRD document is to the team and the customer a description.
3, products for what kind of user groups
Business is the key to the development of resources, the market is the key to product security, the operation is the driving force of the product, then the market and operations need to understand the product is targeted at what user groups, after all, the end is the use of the crowd is the user, MRD basic need to clear the user population of the product, so that the market can be better By analyzing this crowd, we provide a good reference to the operation, so that the operation in the promotion of this group of people can also develop a good plan, reduce resource consumption, reduce costs, this is the MRD for business, marketing, operations, the key role.
The final MRD is condensed into product model, business model, operation mode, market mode, etc., clear the customer and market direction!
Third, PRD is generally given to the project team, development team, Test team, planning team, experience group of people to see, then they need to know what?
1, what is the specific product?
For the product-related personnel, there must be a clear product concept, the product is exactly what. To understand exactly what is the product, it needs to be described in detail, but this can only be a description, and planning, development, testing communication may be another way, that is, UI, UE, prototype, flowchart, etc., so that convenient planning and developer work progress!
2. How do we achieve this?
The way the product manager communicates with the business, the market, the operation, and the way it communicates with the developers is not the same, where is the difference? Business, markets, operations more is divergent thinking, and development is more close-minded, for developers of communication can not use "basic" "Almost" "good" and other vague words to communicate, Otherwise developers will start diverging, if Divergent and you agree, you ecstatic it, if not consistent, for the program to deduce again, it is not so easy! There are even a lot of bugs, and sometimes too many bugs can cause a product to die. Therefore, it is necessary to have a detailed description of the function, detailed to each step of the product, each process as well as a description of each of the possible situations.
3, what kind of products can be put into the market?
Product developers are more in the product perspective to think about problems to achieve product and complete the product, then the final product development, is not able to meet operational needs, which requires Product Manager product acceptance! Mainly through internal testing and external testing, mainly focused on the product function is complete, the interface is friendly , the user experience is smooth and so on.
PRD is ultimately the product interface, product flow, functional requirements, testing needs, experience needs, and so on, to ensure that the product has a rhythm of the promotion, ultimately related to the entire product development direction!

Reprint Golden Sunshine test: Three types of documents about products