[Reprinted] 13 common network marketing strategies

Network marketing is a behavior or activity that guides the user's attention through all network application service platforms recognized by the target user. It aims to promote online product sales and expand brand influence.

In the Internet web era, common network marketing include: search engine marketing, email marketing, instant messaging marketing, BBS marketing, and viral marketing. However, with the development of the Internet to the web era, network Application Services are increasing, and network marketing methods are increasingly enriched, including: blog marketing, podcast marketing, RSS marketing, Sn marketing, creative advertising marketing, word-of-mouth marketing, experience marketing, interesting marketing, knowledge marketing, integrated marketing, event marketing.

We need to deeply understand many network marketing strategies and apply them to product promotion and brand building based on our own resources. How can we understand and effectively carry out such marketing strategies at most:

1. search engine marketing

There are two types of search engine marketing: Seo and PPC

Seo is a search engine optimization. It refers to the website structure (internal link structure, website physical structure, and website logical structure) high-quality website theme content, rich and valuable external links are optimized to make the website more user-friendly for users and search engines, website traffic is introduced in order to obtain the ranking of the advantages of search engines.

PPC refers to the purchase of advertising spaces on the search results page for marketing purposes. Various search engines have launched their own advertising systems, which are just in different forms. The advantage of search engine ads is relevance. Because ads only appear in the relevant search results or related topic pages, search engine ads are more effective than traditional ads, and the customer conversion rate is higher.

2. Email marketing

E-Mail Marketing provides the industry and product information to the desired users through email through subscription, so as to establish trust and trust relationships with users. Most companies and websites have used e-mail marketing. After all, email is already one of the basic Internet application services.

3. Instant Messaging Marketing

As the name suggests, it is a marketing method that uses instant chat tools on the Internet for promotion and publicity. Brand building and marketing in an irregular manner may result in a huge amount of traffic, but the user has not recognized your brand name, or even blacklisted your brand name, effective marketing strategies require us to consider providing users with valuable information to their individual users.

4. Viral Marketing

Viral marketing does not use viruses or rogue plug-ins for promotion. Instead, it uses a reasonable and effective credit system to guide and stimulate users to actively promote the promotion, it is a marketing model based on intended users.

5. BBS Marketing

I don't need to explain it in detail. I think this application is already quite common. Especially for personal webmasters, most of them go to the portal site forum and leave links to their websites, hundreds of IP addresses can be brought every day. Of course, BBS marketing must be specialized and refined for enterprises.

6. blog marketing

Blog marketing is the establishment of enterprise blogs for interaction between enterprises and users and the embodiment of corporate culture, generally, enterprise Blog content such as industry comments, work feelings, mood essays, and professional technologies is used to make users trust enterprises more and deepen their brand influence.

Blog marketing can be implemented through self-built blogs or third-party BSP. Through blogs, enterprises can communicate with each other to improve customer relationships and business activities.

Compared with advertising, enterprise blog marketing is Indirect marketing. Although it does not directly promote products, enterprises communicate with consumers through blogs, publish enterprise news, collect feedback and opinions, and implement enterprise public relations, however, the process of making users close, listen, and communicate is the best marketing method. Enterprise blogs play a similar role to enterprise websites, but they are more casual. The other is the most effective and feasible way to use blogs (people) for marketing. This is always a hot topic in the blog industry. The interests of Lao Xu and Sina Blog are urgent, KESO's blog advertisement, Hexun's blog advertising alliance, and rising's blog evaluation activities are the mainstream and direction of blog marketing. Blog marketing is characterized by low cost, crowd sharing, closeness to the masses, and freshness. blog marketing often forms public discussions and achieves a good secondary communication effect. This has many successful cases in foreign countries, however, it is still relatively small in China.

7. Podcast Marketing

Podcast marketing is to implant advertisements in a widely spread personalized video or to solicit creative advertisements on the podcast website for brand promotion and promotion. For example: some time ago, I have created an advertisement creative solicitation activity, the most popular overseas video podcast website (the video Carnival Of the world's netizens). Famous companies have extended the brand concept by publishing creative video advertisements, the brand effect is constantly deepened.

8. RSS Marketing

RSS marketing is a relatively immature marketing method. Even in developed countries like the United States, there are still a large number of users who do not know about it. Most people in the Internet industry use RSS, and mainly subscribe to logs and information, which makes it even less likely for users to subscribe to advertisement information.

9. Sn Marketing

SN: socialnetwork, a social network, is a special feature of Internet Web2.0. SNS marketing is based on the concepts of circles, contacts, and six degrees of space, that is, self-expanding marketing strategies such as circles and clubs with clear themes are generally based on the member recommendation mechanism, it provides the possibility of Precision Marketing and the conversion rate preferences of actual sales. For example, Google Gmail mailbox Adopts the recommendation mechanism. You only have the opportunity to experience Gmail when someone sends you an invitation. At the same time, when you have Gmail and can send invitations to others, users can expand their social networks through the invitation mechanism. At the same time, google Gmail implements brand transfer through continuous delivery and association of people. This can also be said to be the sublimation of viral marketing, which plays a strong role in the brand of products recognized by users.

10. Creative ad Marketing

Creative advertising marketing, maybe you will be inspired after reading the "popular real estate marketing analysis of haofang". Enterprise creative advertisements can deepen brand influence and brand shaping. For a lattice website, I have money for purely creative advertisements.

11. Knowledge-based marketing

Knowledge-based marketing is like Baidu's knowledge. It increases user stickiness by asking and answering questions between users. If you expand the user's knowledge, the user will thank you, imagine an enterprise may wish to establish an interactive channel such as online troubleshooting to allow users to experience the professional technical level and high-quality services of the enterprise, or set up a region to popularize relevant knowledge to users, update regularly every day.

12. Event Marketing

Event marketing can be called hypes, or valuable news points or unexpected practices that can be hyped on or off the platform to improve influence. For example: haofun was discovered just a few minutes after being attacked by hackers, so I wrote an article in the shortest time.ArticleI briefly introduced the incident and sent it to several frequent QQ groups and forums. Of course, it would be better to write an in-depth report based on the incident, so that more people will notice my blog.

13. word-of-mouth marketing

Although word-of-mouth marketing was not only available in the 2.0 period, its performance was more obvious and important in the 2.0 era.