Research on adding personalized recommendation links for articles

I. Three links for personalized recommendations

The criminal day marketing team believes that to add personalized recommendation content for website information, product introductions, and so on, the implementation method is to add personalized recommendation links in the text section. When users read text, quickly recommend information or products that may interest you. The criminal Day team collects three types of links: index link, recommendation link, and tag link. The following three links are described in detail.

2. Add an index link for the article

The index link is usually at the forefront of the article body. It lists the content of the article and sets it as an index. Click it to jump to the corresponding section of the article. The most representative application of index links is Baidu Encyclopedia.

 

The benefits of setting index links are obvious. From the perspective of user experience, users no longer need to read the entire article to find the content they need, but simply browse the index. From the seo perspective, editors can consciously include the words to be optimized in the article into the index, listing the main keywords at the beginning of the text, keywords that are originally placed on the back of the article also have the opportunity to be crawled by the search engine for ranking. Especially when the article is long and you need to scroll the mouse to read the entire article, the marketing team recommends that the editors set an index link for the article.

3. Add a recommendation link for the article

The recommendation link is usually marked as "extended reading" and "small series recommendation" by setting it at the end of each paragraph or at the end of the article. Recommendation links are widely used in various portals.

 

The recommendation link is a precise recommendation based on the topic content of each part of the article. It requires the editors to set it individually on the premise of intensive reading of the article. The recommendation link also takes into account the user experience and seo effect. Precise matching of recommendation links at the content level allows users to easily obtain content they are interested in, so they can freely travel within the website without losing their way. From the seo perspective, the recommendation links increase the links within the website, which helps increase the overall weight of the website. Editors can also consciously set the main articles under the relevant topic as recommendation links repeatedly to improve the probability of such articles being clicked and get a good ranking.

The team recommended that editors set up recommendation links simultaneously when submitting articles. For large websites, it would take a lot of time and effort to complete this step later.

4. Matching tag links for articles

The tag link is mainly based on program matching, that is, a batch of tags are set in advance. When the same tag text appears in the article, the link is automatically added after it, and you can click it to go to the configured page. Tag links are also widely used in mainstream websites.

 

Compared with index links and recommendation links, tag links are mainly matched by programs and have a low degree of personalized settings. Therefore, they cannot achieve completely precise recommendations and have a poor user experience, but its seo effect is very obvious. It is recommended that editors set only one or two tag links in an article to avoid frequent links interfering with users' reading of the article.

The user has the habit of "positioning" when browsing the webpage, that is, constantly checking whether he is on the correct path to the target content. If the webpage content does not give him enough confirmation, he may click to leave. This is a poor user experience, and for all websites, it means that the potential economic income has slipped away. It is worth noting that the user not only locates when browsing the website Channel or category list, even if he arrives at a certain article page or body page, he is still checking. In fact, you only need to edit the settings and add appropriate indexes, recommendations, or tag links for the article, so that you can obtain more confirmation clues when locating the article, while improving user experience, the web page structure is also optimized to make websites more friendly to search engines.