Resolution of competitor Web site Trio

A few days ago suddenly accepted a new station, heart a little excited with Ah, this is the first time to analyze and optimize a website. With such an excited and disturbed mood, I began to set my own optimization for the first time. In accordance with their usual learning and summed up the experience, I start to find a competitor's website for analysis, know the enemy, can win well. What we are sharing today is how to make a brief analysis of competitor websites. First of all, we must be familiar with the industry we promote, so what competitors are know, if you really do not know what competitors, we can search the site's keywords in search engines, see the results of the search for a few sites, we put the ranking in the first site as our strong competitor , we can ignore the bidding. After we set our goals, we began to analyze our competitors. I am now in the promotion of a medical industry site as an analysis of the object, we can be specific to three steps:

First, domain name registration information analysis

　　

Figure 1-1

As shown in Figure 1-1, the registration time of the domain name is 2010, is a new domain name, then in the domain name this piece of website does not occupy what advantage. Because some sites domain name is the old domain name, the domain name itself ranking is very good, we a new station wants to surpass him to need to spend a lot of time and experience, and not necessarily we try to rank can surpass him. So it is necessary for us to have a basic understanding of domain names and registrars. As we march to war, we must be able to get to the other side of the details to do a good job, so the chances of success is also great.

Second, Alexa data analysis

　　

Figure 2-1

From figure 2-1 above we can see that the site's one-month average ranking of 3 636 845, it can be said that the data is not competitive. Because this is a new station, so the data is not a lot, if your competitor's website is an old station, and traffic and Alexa rankings are very good, then it is necessary to carry out a good analysis. We can look at Baidu's ranking (Figure 2-2), Baidu three months in the global ranking has been five, and there is no fluctuation, such a site we do not need to compete with it, such opponents are too strong. But our competitors are certainly not Baidu's, this example is mainly to show that we must look at the site Alexa rankings trend, if the trend of this site has been very stable, that this site optimization and site traffic and aspects are very good, we are difficult to surpass this opponent.

　　

Figure 2-2

Third, the comprehensive analysis of optimization

　　

Figure 3-1

Comprehensive analysis of external optimization is our competitors outside the chain and the chain awakened a comprehensive analysis, we can webmaster tools to the site for a detailed analysis. From figure 3-1 you can see Baidu weight, Google PR, site traffic, snapshot time, the number of Baidu included and the number of counter chain, this should be our analysis of the most important competitor information. We can from the site's traffic statistics and our site to carry out a comparison, to understand the competitor's website traffic from which words come over, these words our optimization effect how, if our optimization is not very strong, can later increase these high flow of keywords. On the other hand can be specific analysis of the competitor of the chain of the situation, so we can from the competitor to find some of the reverse chain in the use of the relatively good outside the chain of resources, we can use these resources to do their own outside the chain. This is just a competitor outside the chain of the situation carried out a simple analysis, we in Webmaster tools can also see the internal optimization of competitors to carry out a detailed understanding, and then with our own site to make a comparison to see where our site is missing, which need to improve and so on. Here is not an example. Believe that as long as the attitude of learning to explore their own slowly will have a set of their own analysis of the competitor's method.

The above 3 data analysis is the most basic brief analysis, only to a website most basic information analysis, wants to have a more detailed analysis to the competitor, May through the Webmaster tool, the Google Keyword analysis tool as well as the Google Traffic Statistics tool and so on several more to do the analysis.

This article by the Changzhou lumbar intervertebral disc Protrusion specialized hospital http://www.102guke.net/staff original provision, reprint please indicate the source, thanks!

A few days ago suddenly accepted a new station, heart a little excited with Ah, this is the first time to analyze and optimize a website. With such an excited and disturbed mood, I began to set my own optimization for the first time. In accordance with their usual learning and summed up the experience, I start to find a competitor's website for analysis, know the enemy, can win well. What we are sharing today is how to make a brief analysis of competitor websites. First of all, we must be familiar with the industry we promote, so what competitors are know, if you really do not know what competitors, we can search the site's keywords in search engines, see the results of the search for a few sites, we put the ranking in the first site as our strong competitor , we can ignore the bidding. After we set our goals, we began to analyze our competitors. I am now in the promotion of a medical industry site as an analysis of the object, we can be specific to three steps:

First, domain name registration information analysis

　　

Figure 1-1

As shown in Figure 1-1, the registration time of the domain name is 2010, is a new domain name, then in the domain name this piece of website does not occupy what advantage. Because some sites domain name is the old domain name, the domain name itself ranking is very good, we a new station wants to surpass him to need to spend a lot of time and experience, and not necessarily we try to rank can surpass him. So it is necessary for us to have a basic understanding of domain names and registrars. As we march to war, we must be able to get to the other side of the details to do a good job, so the chances of success is also great.

Second, Alexa data analysis

　　

Figure 2-1

From figure 2-1 above we can see that the site's one-month average ranking of 3 636 845, it can be said that the data is not competitive. Because this is a new station, so the data is not a lot, if your competitor's website is an old station, and traffic and Alexa rankings are very good, then it is necessary to carry out a good analysis. We can look at Baidu's ranking (Figure 2-2), Baidu three months in the global ranking has been five, and there is no fluctuation, such a site we do not need to compete with it, such opponents are too strong. But our competitors are certainly not Baidu's, this example is mainly to show that we must look at the site Alexa rankings trend, if the trend of this site has been very stable, that this site optimization and site traffic and aspects are very good, we are difficult to surpass this opponent.

　　

Figure 2-2

Third, the comprehensive analysis of optimization

　　

Figure 3-1

Comprehensive analysis of external optimization is our competitors outside the chain and the chain awakened a comprehensive analysis, we can webmaster tools to the site for a detailed analysis. From figure 3-1 you can see Baidu weight, Google PR, site traffic, snapshot time, the number of Baidu included and the number of counter chain, this should be our analysis of the most important competitor information. We can from the site's traffic statistics and our site to carry out a comparison, to understand the competitor's website traffic from which words come over, these words our optimization effect how, if our optimization is not very strong, can later increase these high flow of keywords. On the other hand can be specific analysis of the competitor of the chain of the situation, so we can from the competitor to find some of the reverse chain in the use of the relatively good outside the chain of resources, we can use these resources to do their own outside the chain. This is just a competitor outside the chain of the situation carried out a simple analysis, we in Webmaster tools can also see the internal optimization of competitors to carry out a detailed understanding, and then with our own site to make a comparison to see where our site is missing, which need to improve and so on. Here is not an example. Believe that as long as the attitude of learning to explore their own slowly will have a set of their own analysis of the competitor's method.

The above 3 data analysis is the most basic brief analysis, only to a website most basic information analysis, wants to have a more detailed analysis to the competitor, May through the Webmaster tool, the Google Keyword analysis tool as well as the Google Traffic Statistics tool and so on several more to do the analysis.

This article by the Changzhou lumbar intervertebral disc Protrusion specialized hospital http://www.102guke.net/staff original provision, reprint please indicate the source, thanks!