Revelation: Creating Products that users love

Through this book is also more understanding of the role of the developer outside, what exactly did they do? Let's take a look at my reading notes.

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This book is explained in three parts: personnel, process, product.

People are the participants who define and develop the product.

The process is a development step and some related experience.

The product mainly introduces some design principles.

　　

About people

Start by knowing which roles the next formal software company will be involved in when developing software:

Product Manager:Evaluate product opportunities and define product development (Explore solutions: Product features and functionality, user experience, release criteria) User Experience Designer:Interaction designers, information Architects, user interface designers, user experience architects in-depth understanding of target users, estimating valuable functionality, designing navigation and using processes to work with product managers, are both available and valuable products Project Management staff:Make plans and track progress Development team:Responsible for developing the product IT team: responsible for providing support to internal staff development team: development and maintenance of external customers products operation and maintenance team:Ensure service uptime Product Marketing Staff:Release information, promote products, expand marketing channels, organize key marketing activities, and promote product sales support

Among these roles are the relationships that are often misunderstood by others:

For product management and product marketing, many people do not know the relationship. There are a lot of companies that have two roles to be done by one person, which will cause a lot of problems:

1 products defined by marketing personnelFor a detailed definition of valuable available viable products are often helpless 22 people share the work of defining the productProduct marketers are responsible for collecting business requirements, and product managers are responsible for collecting the underlying product requirements. Since neither person is the real product owner, no one is responsible for the final product, so it is out of the specific need. 31 persons concurrently two jobsFew people can do two jobs well: Product Manager: Responsible for the detailed definition of the product to be developed, so that the real user experience Marketing staff: responsible for external promotion and promotion, organization of marketing activities and provide support two people should often communicate, collect product demand information, access to marketing information

For product management and project management, there are also different:

Product Management: Focus on exploring valuable, usable, and actionable product project management: Focus on how to deliver products on Schedule project manager should have the qualities: 1 work sense of urgency 2 good at catching problem 3 clear 4 with data talk 5 decisive 6 judgment 7 attitude

　　

A successful product manager should have the following basic qualities:

1 passion for Products 2 user position 3 Intellectual 4 Ethics 5 integrity 6 self-confidence 7 Attitude 8 Skills 9 ability to apply technology 10 attention 11 time management 12 communication skills 13 business skills

 

　　How the product manager absorbs new ideas: good insight, user experience,     1 listen to 2 walk-around management, get along with employees 3 listen carefully 4 at any time welcome the suggestion 5 Frankly the vexed question, Brainstorm 61 entertainment   Products 　　How the manager communicates well with the boss: 1 prepare for the fluctuation of the project, keep an eye on the work, record the progress, make the plan to set the adjustment time 2 pay attention to the way of communication with the frequency 3 pre-meeting communication, as far as possible before the meeting to obtain the agreement 4 more suggestions, less on the issue 5 to the boss by force 6　　7 shorten the length of the message 8 more with data and facts speak 9 internal propaganda 10 do let leaders worry about the staff, try to save the boss's time   about the process   for a product has market value, you can use the following evaluation methods: 1 products to solve the problem-product value 2 for WHO to solve the problem--the target market 3 the chances of success--market Size 4 How to determine the success of the product--the measure 5 what kind of products--the competitive landscape 6 why we are best suited to do this product-competitive Advantage 7 is the right time-the market actually 8 how to bring products to market --Marketing mix Strategy 9 What is necessary for the success--the solution to meet the conditions 10 according to the above questions, give the assessment conclusion-continue or abandon   in the product development process, should pay attention to the product principles, to ensure that the product will not deviate in the development process: 1 What to solve 2 The class task role solves this problem 3 what is the goal of the product 4 what is the priority of each goal? Ease of use, responsiveness, functionality, cost, security, user privacy   Market research should be done before product development: 1 who is the target user 2 user how to use the product 3 how users understand Product, Barrier 4 Why users use your product 5 users like what features of the product 6 users want to improve their products? 　　What to add   about product prototyping, the book emphasizes high fidelity product prototyping and does not recommend the use of documentation: ideal product Documentation: 1 Describe the user experience completely 2 accurately describe the behavior of the software 3 audience 4 can modify the 5 priority High Fidelity product prototype. Prototype design tools, can be annotated   in the product design process, the book recommended first design a product's basic functions, in the subsequent development, and then gradually add new features.   Another way to survive in a big company: 1 Understand how companies make decisions 2 build a network of people 3 Skunk Works 4 own Top 5 have the choice of arguing 6 pre-session communication, forming a tacit understanding 7 reasonable distribution time 8 sharing information 9 to the boss of the Force 10 spread your product concept   have a saying good: "most　　People wandering in the dark, they only know how to complain, but never find a way to look for the light switch. "　　If you think there's something wrong with a big company, it's probably just your problem.   About products   first mass products should have the following features: 1 availability 2 Personas 3 extensibility 4 continuous Availability 5 Customer Service 6 protect user Privacy 7 word of mouth marketing 8 Globalization 9 Smoothing Deployment 10 user community Management &　　nbsp Finally, the question that the product manager should be thinking about: 1 whether the product can attract the attention of the target consumer 2 the operation design whether human 3 product can survive in the competition 4 whether to know whether the target user 5 is different from other products 6 can run properly 7 is complete 8 features and users　　is the demand consistent 9 products worth it? 10 members What about other views?　　  How to make a good product: 1 focus on user experience and word-of-mouth 2 pay attention to details 3 keep micro-Innovation 4 Fast Iteration update 5 function interface Less is more than 6 core function perfect   Product Manager three indicators: 1 market share 2 users and conversion rate 3 profit   Good product manager three key competencies: 1 communication and coordination Ability 2 market insights and data analysis capabilities 3 product planning capabilities   Product Manager Common mistakes: 1 constantly adding new features 2 products are the company leaders need, not the user's needs 3 products are their own Need, not Volkswagen 4 want to make a completely innovative product   finally combine the PPT of a product manager previously seen, simple fusion in this reading note:  Classification:  program Life

Apocalypse: Build your favorite products