Rice net: Mobile phone in it catering service network

In Beijing, mention "Rice net", that is definitely a hot to hair hot word. Every day when you eat, you will have hundreds of thousands of hands and type "fantong.com" search, what do you want to eat? Where to eat? Here, people just ask a person named Sanli. To say, Sanli is neither a restaurant owner nor a gourmet, but it is to the Beijing city big and small restaurant if the palm. A few years, Sanli not only became the capital of the city's famous Rice network CEO, but also let its rice network became the domestic food service network in the cellular phone!

The birth of a "rice unification"

One day in July 2003, Sanli, deputy director of the Asset Management Department of China International Television Corporation, suddenly received a call saying that the EMBA students who did not meet for two months after the SARS meeting would gather together for dinner. Sanli Emba class has more than 100 students, but the 100-person meal almost did not eat! It was hard to find a place, and it took nine New to eat the meal. The students are complaining that life is good now, and finding a place to eat is so difficult, everybody relaxes the body and mind to eat, entertains the friend to eat, the contact customer has to eat, the weddings also has to eat, own home is already tired of eating, the far point does not understand, then asks each other to eat, but nobody all understands, if has the special request, that is more difficult to satisfy

Sanli Listen, a sudden flash: the opportunity to start a business!

Sanli from high school, has been wanting to start their own business, see others Open wedding studio, run three for the company's business is booming, these he wanted to be in front of others, unfortunately all did not do, this time, Sanli under the determination to do a meal for all people who want to serve the catering site!

Sanli's plan has just started to start, the opposition is overwhelming, first of all parents, they don't understand why they want to give up. The manager of the big company does not do, to get a even the kind of what can not touch the net, followed by the unit leadership, has always put him as the focus of training, but he was hard to Kim Yong his own; and students, A large number of MBAs bombed him, throwing out all sorts of questions that they couldn't answer, and everyone thought he was jumping into the fire pit. Sanli a pro rata survey, which turned out to be 80% against the rate.

"But I'm still getting the top off." "In front of the Sanli cheerfully," There are 20% of people support, that is enough! ”

20%, is this number, let Sanli see the network Catering service Hope, the economics of a sentence called "To do not shoes to sell shoes," since the market is a blank, it shows that there is a huge business opportunities. In this world, there is demand to meet demand, no need to create demand! He wants to create an unprecedented, huge growth space, can subvert China's social life style of food service network! During that time, Sanli for several months in a pile of books, every day to learn other people's entrepreneurial experience, carefully study the problems of other entrepreneurs, sometimes dream in the plan, in November 2003, Sanli's website began to register operation, he put his years of savings plus shareholder funds, 1 million all cast down!

At this time, Sanli's first trouble began, he wanted to give his site a name, must be related to eating, but also a one-time let people remember. But he really did not expect, the name is so not easy, than to give the child name is also difficult! The beginning is the company's people want to, and then mobilize all kinds of friends think, EMBA Ah! Returnees Ah, about a total of more than 20 people, the name of the dozens of, the results are not satisfied! What taste good, what to eat music, what dinner net, what food sinks Ah, Some are too strange, some are too vulgar, some simply let people remember! At this time, the lady asked him, you name how long, Sanli said one months, the lady smiled at him, then you are a bunch of good-for-nothing ah.

git, git! That's the word! Pale no place to find, get all without effort! Of course, have to change the word, with a unified, Jiangshan Unified, the diversity! The name of the rice network, both vulgar and great, and the most crucial, it is the effect of a millions of of the advertising fee on this, Sanli of the "Rice network" opened!

Will be under the golden egg "food"

Do a site before Sanli had done a market survey, to understand the catering industry bosses to the network of new things to accept the degree, as a result, nearly half of the companies expressed interest in his website, which made him determined to build a unique Chinese food and beverage network, but did not expect him to recover from the optimism of the investigation, There is a problem, and is the most difficult problem! Site has just had a good name, does not represent a good development, do food and beverage services, can not have online content, must have a restaurant to join the line AH

Recall the meal net just when the establishment of that period of time, Sanli filled with emotion: "At that time did very tired, completely is in ' Sweep Street ', all of our leaders and employees, including myself, more than 10 people all running outside, with the way of carpet bombing to join the restaurant, a street from the first shop to the last shop, the rejection of countless. Sanli said, the most impressive is once in the Xidan, the company started from 10 o'clock in the morning, a home was coaxed out, a home was rejected, have a bad luck manager, unexpectedly crashed into 6!

When they were refused to go out, they took a deep breath in the doorway, adjusted their mentality and went on to the next one. The website is November 21 just got the license, but Sanli they ran away long ago, they took a A4 copy paper to and the restaurant to talk about cooperation, a restaurant asked: "Can see the site?" Sanli said: "In a few days." "Can I see the license, then?" Wait until next week. "Simply incredible, is in this case, to December 8, 2003 when the website officially opened, the Rice network to join the restaurant has more than 200, December at the end of the company opened a celebration meeting, found that everyone has lost 20 or 30 pounds."

    began to join the rice network, are some obscure small restaurant, Sanli is worried how the impact of the site bigger, one day, the good news really came "Zang, Maxim was I took down" the people who bring good news is Xiao Du, The manager who was rejected 6 times, after a "pedal pedal" footsteps, saw his face excitedly ran in, although it is winter, he was red complexion. What a thrill! Maxim, that is the capital of the old Western restaurant, a long history can be traced back to the end of 18th century, Paris, France, the name, in many Beijingers heart is gaojing a synonym for life, directly related to elegance. Think of the people who eat there, men are suits tie shoes shiny, ladies are dew back evening outfit jewels.