High-grade colors have low color purity, brightness, and saturation. But it is not the root cause that makes them look upscale.
The correct answer is:
The reason why some colors seem to be high-end is that the colors present little emotion.
To reduce the color saturation is to reduce and reduce the effect of color on human emotions. So it looks a little upscale.
Let's start with the influence of colors on our mood.
Different colors give people different psychological feelings. For example, as we often say, Zijin is very popular with others. Purple represents mystery, blue represents openness, red represents enthusiasm and danger, and green represents life.
See the example below:
The psychological feelings of these colors are not granted by humans in the later stages or produced without any justification. Our modern people's behaviors and thoughts are actually a natural physiological Mechanism Formed by evolution.
Why does Blue give people no appetite? Because there is no natural blue food in nature. Why does red and orange make people feel dangerous? Because in nature, the color of many toxic biological table bodies is the same,
Therefore, in the long-term evolution of human beings, we have a unique sense of alertness for excessively bright colors. There are more color psychology, in fact, because of the evolution of humans, we are gradually identified by cognition. Therefore, we will not give an example one by one.
See the example below:
Conclusion: A color with a high color saturation, which is commonly referred to as a bright color, affects the mood of our viewers.
Next, let's talk about the effect of colors on emotions.
Color:
Hue is the primary feature of color and the most accurate standard for distinguishing different colors. In fact, any color other than black and white is the property of the colored phase, and the color is composed of the primary color, the intercolor, and the secondary color. The appearance of colors. Different colors in nature are infinitely rich, such as purple, silver, orange, and yellow. Colors are the titles of various colors.
Men in three different colors, but with clear colors.
The above three colors can be described by most of us immediately. Such as yellow, green, and blue.
Each color may make us feel or associate with different emotions. For example, yellow may appear intense, and fluorescent green may surprise us, and bright blue may make us feel clean. These different feelings are the emotional effects of colors.
Next, let's start a group of experiments.
Let's take a look at the shirt in the middle. Is it blue or green? Whether it is found that when the color of an object is not so clear, the effect of color on our mood will be diminished.
Next, let's try again.
Or select the green color in the initial legend for comparison. The green color on the left is high, while the color on the right is low. Look at the color that looks slightly upscale. In fact, reducing color saturation is also a means to weaken the influence of color on human emotions.
Summary:
1. The reason why some colors seem to be high-grade is that the color has very few emotions.
2. To reduce the color saturation, or not clear the color of the color, is actually reducing and reducing the effect of color on people's mood. So it looks a little upscale.
3. black and white photos look more upscale than color photos. Most Luxury brands choose black and white. In fact, they are reducing the influence of color on people's mood and making people feel upscale.
Psychology in design! It's so fun!
Original article address:Zhihu;@-ENO-one-
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