Robin Li: Baidu bid ranked like sitting to collect money a day to make millions

March 2 News, Baidu Chairman and CEO Robin Li recently visit the CCTV Economic channel "dialogue" program, talk about Baidu decade and future development goals. Li, referring to Baidu's bid ranking model, said that by clicking on the small and medium-sized enterprises to collect money advertising fees like sitting to collect money, by the end of 09 Baidu daily revenue more than tens of millions.

The anger for the transition

It is reported that Baidu has for Sina, Sohu and other portals to provide search services, but suffer from the price of the portal site and arrears of technical service fees and other issues, in that Internet winter, the site are only thinking "the cheapest technology", rather than "the best technology." That leaves Robin Li with two bold ideas: launch Baidu's own web site, try a new business model--bidding rankings.

Li's ideas were quickly objected to by shareholders and colleagues. Many people like to keep their existing income, but do not want to have developed customers suddenly become competitors. On the other hand, although Google did not enter China at that time, but Baidu launched its own independent web site equivalent to the world's best companies compete directly, which also makes many people hesitate.

Baidu's board had a heated discussion, but Li was furious and was adamant about pushing the two decisions across the company.

Now recalling the journey, Li said a shareholder once told him that it was Li's attitude rather than the theory that touched all the shareholders present. Li also can't help sighing that many things in the company can not be justified, but also to show the determination of entrepreneurs.

Bid rank sit to collect money a day to make millions

It is reported that the auction ranking is a pay-for-effect model, the cost is relatively low; the results of the auction in the search results before the position, easy to arouse the attention of users and clicks, so the effect is more significant.

Despite the controversy, Baidu has also been in December 09 to switch to the new advertising system "Phoenix Nest", the bidding ranking model is still in the development and growth of Baidu played an important role.

Li talked about bidding rankings, said that by clicking on the small and medium-sized enterprises to collect money advertising fee model is like sitting to collect money, not affected by day and night. Although the early bidding rankings on Baidu revenue contribution is not high, but the development of the later results gradually show. According to Baidu 09 a quarter of 1.2 billion yuan calculation, bidding for Baidu one day to bring more than 10 billion revenue.

Li said that the development of the later, when the size of Baidu users more and more, the search for more information, the original bidding ranking model is too simple. Comprehensive consideration, Baidu launched the "Phoenix Nest." Compared to the bidding rankings, "Phoenix Nest" is a good solution to the common search results and the search results of the confusion of the problem, and to help enterprises improve the effect of promotion effectively.