Roy A. Young, president of marketingprofs, recommends "marketing 2.0 best practices: Angels winning rules in the network marketing age"

Recommendation sequence 2

-- Roy A. Young, president of marketingprofs

When we enter the first decade of the new millennium, marketing is undergoing revolutionary changes, and traditional strategies and rules are gradually withdrawn from the stage. It is largely because the Internet and other electronic communication methods have liberated consumers, who can easily study all possible options and communicate with suppliers, dealers, experts and other consumers; intensified competition leads to extremely low user migration costs. Any communication irrelevant to the subject may lead to user attention transfer or even loss. Today's marketing is no longer about pushing information to users and asking them to buy it. Instead, they are constantly initiating theme-related conversations to gradually influence customers and finally reach sales.

Service-Oriented Architecture (SOA), Web 2.0, content aggregation, environmental protection technologies, and even video games have become the main themes of marketing in the new era, today, marketers are eager to use these new tools to find market demands for the company's products and services.

In her new book, Sandy Carter integrates the Technology of the New Age and successful practices in reality, which is of great value to practitioners in the marketing field. Too many scholars or third-party consultants in the ivory tower are offering advice for the company, but there are no feasible strategies or feasible projects. Carter cleverly breaks the modern marketing process, split it into basic modules, and then tell us how to apply new technologies, gradually transform and improve the results.

As the manager of marketingprofs, the largest specialized technology book publisher today, I can understand the value that readers around the world will gain from Carter's insights. Her new book broadens our horizons and, for the first time, sets the influencers as one of the KPIs. The influencers include investors, industry experts, ideological leaders, students, teachers, etc. This group should be the focus of our close attention. Through interaction with industry influencers, you can clearly define target users, product functional positioning, and new technologies, and establish channels for dialogue with future business leaders, users, and investors.

I was deeply fascinated by the implementation of this idea. IBM developed the serious game innov8, this method is very attractive to the generation that grew up under the influence of Nintendo, PlayStation and Xbox. It can simulate real-world business scenarios completely in the form of graphic interaction. These business scenarios can be adjusted as needed. For example, it can be used to simulate how student x completes account operations through telephone banking, or how to build a data center with the lowest carbon emissions, the skills that all employees can think, can be simulated.

This book has a large number of practical cases and best practices. It is a collection of practitioners, consultants, academic researchers, and students. It can provide us with guidance on how to use new technologies in the current environment. If you can learn and apply the content of this book, you will surely stand out.

Title: Marketing2.0Best Practice: In the network marketing ageAngelsRule of victory

Author :[Us]Carter (Carter, S.)

Translator: translated by Ling Fengqi

ISBN 978-7-121-11410-6

Publication date: 2010Year8Month

Pricing:55.00RMB

Start: 16Open

Page number: 360Page

Internal Capacity Simplified Introduction

Sandy Carter, vice president of IBM worldwide. Interpreting brand operation and product promotion marketing portfolio solutions from a global perspective, and proposing the angels winning rule. Using a large number of informative and first-hand cases, this paper analyzes the best practices of the 2.0 era of marketing. The author makes a detailed and in-depth analysis on how to use new technologies and traditional marketing methods perfectly in the new web era.

This book is suitable for all people engaged in marketing and website operations, IT professionals, product managers, and Readers interested in marketing and new technology development.

Author Profile

Sandy Carter is vice president of SOA and WebSphere marketing, strategy and channel at IBM. She is responsible for promoting all of IBM's cross-company and global SOA projects and is in charge of an important IBM brand, IBM WebSphere. Carter has made remarkable achievements at IBM, and under her leadership, IBM WebSphere has achieved growth for 15 consecutive quarters without changing the exchange rate. Her innovative marketing 2.0 theory is even more extraordinary. Last year alone, she and her brand won 14 marketing awards in the industry.

Ms. Carter has visited clients and partners in more than 59 countries to welcome the global world, help the SOA project to be successfully validated by third parties, as well as praise from industry analysts and experts. She will pursue the marketing business and her passion for science and technology, and integrate it into the Work Innovation of marketing and communication, from Web2.0 tools such as social networks, serious games, Twitter, viral marketing to blogs, Carter is involved. For more information about Ms. Carter, visit her blog: http://www-03.ibm.com/?works/blogs/page/soa_off_the_record.

Ms. Carter is not only a member of a number of industry associations and international organizations, but also an important member of some organizations: She is an active member of the Global Association of Women's science and technology workers (witi) and Executive Director of the Advisory Committee, members of the marketing Focus Advisory Committee (she once won the Association's best speaker Award), Principal Marketing Officer (CMO) Core Conference member, and American Management Association Member (AMA ). She is also a member of the Grace Hopper Industry Advisory Committee and Deputy Director of the IBM-Duke joint project. Ms. Carter is also included in the Madison celebrity dictionary, and she is also the founder of Witi's Global Senior Executive Network (GEN.

Ms. Carter often attended industry lectures and made speeches at activities organized by InfoWorld, Gartner Group, IDC, Forrester, and witi. She is a best sellerThe new language of business: SOA and Web2.0. She was twice awarded the world's most valuable member of the year of AIT for her contributions to the United Nations study on the sustainable development of information and communications technology. Ms. Carter has a bachelor's degree in science from Duke University and an MBA from Harvard Business School.