SAP buys Sybase's true intentions or reinforces bi_sybase

The general view of SAP's acquisition of Sybase is that SAP is meant to strengthen its own database product line of short boards. However, SAP is an application solution provider, with third-party large databases (such as DB2, Oracle, etc.) friendly cooperation, for it to gain more market opportunities, access to the DB industry may not outweigh SAP.

Oracle acquired a lot of related products in previous years, the industry evaluation is quite negative, of course, Oracle's integration ability is first-class, the overall effect is still good. SAP is relatively close to the technical route, and management is wary of acquisitions. The takeover of Sybase could be a sign of its market strategy. After all, Oracle acquisition Siebel strengthens the CRM product line, opening up the gap with SAP CRM, and gaining more market opportunities. SAP clearly sees the benefits of acquisitions, which, in addition to eliminating rivals, will do more harm than good in reducing the cost and risk of opening new markets.

In addition to market factors, the technical aspect, the SAP acquisition Sybase may have another picture.

As a veteran database provider, Sybase has made a breakthrough in the new technology and business direction in recent years, although the database has been growing weak. This is an open source:

Sybase Five product lines

1. Data warehousing and Business intelligence

Sybase Warehouse Studio is a set of end-to-end products that provide specialized analytical solutions for customer analysis, market segmentation, and financial planning. The latest industry Warehouse Studio 3.2 is a data warehousing solution for business intelligence and analytical customer relationship management in different industries.

2. Enterprise Core System Solutions

Sybase Enterprise Core System solutions include data management, application development, replication, and integration solutions. The main products are: ASE, Enterpriseconnect, Replication Server and heterogeneous database of the mutual re-election.

3. Electronic commerce

Including all neon products, authoritative Enterprise Portal products, application development tools PowerDesigner and POWERJ.

4. Financial integration

In December 1999, Sybase acquired the HFN company for 130 million dollars, merging HFN and its sector for the financial services market, forming a separate company dedicated to the electronic financial services market.

5. Mobile e-commerce

Ianywhere Solutions, a wholly owned subsidiary of Sybase, will provide a comprehensive range of products and services to help customers build their m-business application systems.

Sybase product line 2--5, is a strong aspect of SAP. SAP is really weaker than Sybase's strong product line 1, "Data warehousing and business intelligence," DB and BI are short boards for SAP, but DB rivals are too powerful, and SAP should focus on the DB side from the Collaborative auction list. SAP is more about business needs and industry solutions.

After nearly 10 years of hard work, the main large and medium-sized enterprises have basically implemented the application of ERP, accumulated huge data on how to manage and mining is a big problem, BI is now the hottest solution. SAP's acquisition of Sybase may be "Xiangzhong, Etian", which the market generally believes is for DB databases, and I think SAP's real purpose is in BI Business intelligence technology.

These are personal speculations, such as time validation.

Ps.

SAP announces completion of Sybase merger

http://tech.sina.com.cn/it/2010-07-30/19284490464.shtml July 30, 2010 19:28 Sina Science and technology

Sina Science and technology news Beijing time of July 30 night, according to foreign media reports, SAP announced in Friday, has completed the U.S. software developers Sybase's acquisition.

SAP said that the acquisition was done in accordance with Delaware State (Delaware) Law, through a short-term merger, the SAP's indirect full holding company Sheffield acquisition and Sybase merged. The merged Sybase became a wholly owned subsidiary of SAP America, a subsidiary of SAP in the United States.

SAP, the German software giant, announced in May this year that it would buy Sybase with 5.8 billion dollars in cash to counter Oracle.

Additional Information: http://tech.163.com/10/0812/15/6DT7OEEN000915BD.html

Referring to the integration of the two companies after the SAP acquisition of Sybase, Chi Jieyun revealed that Sybase would remain independent, and she also stressed that the acquisition of Sybase would help SAP's mobile application strategy. She also revealed that SAP China is working with a number of handset makers on mobile apps for SAP's Business suite.