Search Bureau: National team, the big team, the entrepreneurial team all kinds of chaos

The recent message is frequent, Sogou to collect Tencent search, Baidu to collect Sogou, Zhou Hongwei mihui Sogou Wang Xiaoquan, in fact, not only the big team has played a regiment, and so search for such a pioneering team quietly financing, and instant, Pan Gu search national team movements frequently, 2013 just spring, chaos.

"Yin Yue/Titanium Media Editor" February 6, Sogou results, that is, "Zhou Hongyi Michael", at the same time, there are a series of Wang Xiaoquan and Sogou independent of the News of Sohu, February 16, also spread "Sogou purchase Tencent search." There are also recent industry news that Baidu is also interested in purchasing Sogou. From behind these rumors closely around the Sogou, may wish to guess, this is sogou hope that the momentum for the 2013 will appear in the search for the big Change Bureau to prepare.

As the Titanium Media column analysis, Sogou CEO Wang Xiaoquan personally, but give people the feeling is "no response, we guess" posture, is obviously in the hot market, for the next thing momentum. According to media reports, Wang Xiaoquan previously had borrowed Zhou Hongyi tried to buy Sogou browser and caused by Charles Zhang, and the use of Alibaba injection Sogou gain further development space. This time, Zhou Hongyi and Tencent again (Tencent participated in the Yunfeng fund has already invested in Sogou), next, what will happen?

Wang Xiaoquan himself has said that wireless search of the voice engine is the core product. But in recent rumors, Desktop Search is the main issue. There are two interpretations: one is that the voice engine is the core of wireless search, but wireless search is not enough to become the core of Sogou; the second is Sogou if financing or listing, must be the Desktop Search story circle.

From the frequent occurrence of these news, Sogou will have a big move this year is no doubt, as the titanium media has said before, Sogou this year the most important is to obtain a complete independence. Next, it will introduce capital, not even excluding mergers and acquisitions, to prepare for listing.

So, Sogou search in the end is catfish, activating the market without their own acts, or to become subversive, one success? From the point of view of the rumor, Sogou still try to finish Desktop Search, we assume that this is the center of the dog's current focus, analysis.

At present, it does not find a way to defeat Baidu, its own ecological system is still time to build, and did not see the technology advantage of the leading Baidu. The next sogou, even through the reorganization of mergers and acquisitions to obtain a certain market share, is still a linear growth. If in the desktop search, Sogou has a big big, what will it be?

In fact, not only Baidu, such a big team has played whack, and so the search for such a start-up team quietly financing, and the national team moves frequently, instantly search in the swirl of public opinion, Pangu search everywhere dug people, has just been dug from such search to Chenli as CTO.

However, I'm the titanium media, the comprehensive analysis that the 2013, mobile search will become the main battlefield, all kinds of battles will occur here, it is worth paying close attention to, but for desktop search, this is a less innovative story, because how to speak out, the big boys will not change the pattern. The pattern of desktop search won't change anything

Do search, the core is through the browser to import traffic, access to the user after the mobile search--Desktop search is not the main battlefield of Zhou Hongyi, Zhou Hongyi Mihunzhen is only in the containment of Baidu, absolutely will not cost to compete for any  of the browser outside the search share. It simply defends the search traffic that is imported into the browser and can be changed. Desktop Search is only a feint, establish a search image, at the same time contain Baidu, its real purpose is to seize the mobile search entrance (of course, if Baidu a little negligence, feint may become a real war);

Sogou in the desktop of the share of search, also only rely on the three-stage rocket import flow, Sogou current practice in the end of the so-called where, still not clear, if it also refers to mobile search, it is clear that Sogou should not acquire the search share of the desktop, if the desktop to rob the market share, there is no sense, there will be no one against it- It is also unlikely to grab a bigger share: the combined share is just a number game. If Sogou decided to spend a huge amount of money to fight for the search share of the marketing war, it will die hard to see. Acquisition search, Sogou should not be so big strength, most alliances, complementary resources;

It is not surprising if you exit the desktop search. It basically in addition to the flow of Tencent imports, no one remembers it? Tencent may want to get rid of this baggage, then will search for pricing, buy a dog, but Tencent and Sogou are loved. In this way, Tencent has dumped the baggage of desktop search, can focus on mobile search, Sogou search by the market share, again surpass  for the second place of searching the market. Sogou, because the need for capital operation, need to tell stories, need to go public and other reasons, may prefer desktop search share and realizable;

Baidu's search status, not rely on several companies outside the alliances can be changed, otherwise, Baidu has been driven down. Since several other search engines simply use other channels (such as browsers, input methods, IM, etc.) to import traffic, there will be no real threat to Baidu.

Baidu does not have to pay any attention to any rivalry between them-essentially, it is only a few small search between the mutual strife, can not hurt Baidu's fur. In the final analysis, Baidu is not worried about, but the browser as a search portal. At present, Baidu itself has not encountered any war, the fi ght are in a very distant place. Although worried about backfire, but Baidu is more urgent, is not access to mobile Internet tickets.

As mentioned above, in the 2013, mobile search will become the main battlefield, all kinds of battles will happen here, it is worth paying close attention to, but for desktop search, there will be no change in the pattern of the bosses. -Like the PC market, no one is particularly concerned, even if Lenovo finally becomes the boss of market sales.

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