Search engine focuses on several types of websites and countermeasures

Webmaster & raquo; search engine focuses on several types of websites and countermeasures
Search engine focuses on several types of websites and countermeasures Source: Zhengzhou VI design author: lyy0106 2012-09-06 I come to contribute for comments
On April 9, August 22, Baidu announced the latest algorithm adjustment solution on its official forum, pointing out the direction of the algorithm adjustment for the search engine. After the announcement, this led to a turmoil in optimizing the industry, indicating the arrival of a new K-station Climax! Two weeks later, this affected website is indeed no longer a minority, especially in the medical industry, with a greater impact. The weight of most websites is 0 or 1, and the weight of a medical site in my hand is reduced to 1, the keyword ranking has all fallen, and the medical webmaster has met this situation. What should we do for this algorithm adjustment? Let's explain in detail:

Adjustments to Baidu's algorithms will severely attack the following types of sites. Let's explain and respond to them separately!

1. The user cannot obtain the required information because the user does not collect contents in disorder.

This is mainly for website content. With the continuous improvement of optimization, it is no longer necessary to update articles on the site for browsing users, the main purpose of the update is to enable search engines to capture and increase the indexing volume of their websites. Some webmasters have dozens of websites, and it is impossible to write them a little bit, so I found some information on the internet and sent it together. I thought that as long as I could crawl it, there was no substantive content, in this way, the search engine is totally different from the user's perspective! Such sites will be severely attacked. The content of common medical sites is like this, which is easy to read and easily pieced together.

Countermeasure: As the saying goes, there will be a huge copy of articles in the world. We may not write so many original articles, but we need to do a good job of pseudo-originality, after the information is collected, sort it out carefully. At least the statement should be fluent. The content of the article should be consistent with the title!

2. Although the content is readable, most of the articles are collected and copied from other websites without original content.

This means that the content of the website is repetitive. Some sites are directly published on their own sites without any modifications after the content is found. Although the statements are fluent, but no doubt it adds a piece of junk information to the internet. Such a site will eventually receive severe punishments from search engines.

Countermeasure: Since this requires us to pay attention to the quality of website content, we need to work hard to continuously improve the quality of our website content. Although the information is collected from other places, however, we can add our own views and suggestions to the revision of the article. In this way, this article has something different from other articles. Such an article is also useful to users because they can get suggestions from it.

3. The web pages are interspersed with accumulated keywords or articles that are irrelevant to the topic. They attempt to cheat the search engine and do not provide substantial help to users who search related keywords.

In order to increase the keyword density of web pages, some webmasters Insert keywords in the content of articles, which may affect users' reading inconvenience. Such websites are also very dangerous, with the adjustment of the search engine algorithm, the search engine is more focused on reading articles from the user's point of view. The times of increasing rankings by keyword density have passed, if keywords are excessively interspersed in the webpage, they will be considered as keywords accumulation and treated as cheating!

Countermeasure: because the influence of the keyword density on the ranking is no longer so important, the webmaster does not have to say that it has to increase the density. The keywords of the web page must naturally appear and cannot be overly interspersed. For example, if you want to see a keyword on the homepage, you can add it to the title when updating the site article, and then display it on the homepage. Also, you can increase the keyword density! Some webmasters even pile up a large number of keywords at the bottom of the page, which is completely undesirable!

4. Impersonate the official website to fool users and declare false information in the title and meta tags.

Some webmasters will add information such as the XXX official website to their website titles in order to improve the click rate and credibility of their websites. In this way, they want to attract users' clicks, after clicking in, the user finds that this is not the case and is cheated! Users will have a bad impression on this website, which is often done by Taobao's customer websites and product websites!

Countermeasure: to address this problem, the webmaster should write the website title based on the actual situation of the website. The website content cannot be exaggerated, although the title of the website has an important impact, the webmaster should write the title truthfully, taking the user's psychological consideration! The website title should be site keywords + website name!

5. The website has a large amount of illegal or fraudulent content, which may cause loss of user property security

This mainly refers to illegal websites, such as pornographic websites and lottery websites. Users' clicks may cause loss of property, which is also the focus of the search engine's fight.

Countermeasure: do not think that your website or legal website can ignore this. Otherwise, if such information is stored on your website, it may also be affected, the most common is illegal advertisements on your website, which may also be implicated. Webmasters and friends should pay attention to cleaning up!