Search engine ranking Optimization Method

Author: Yu dunde
Original address http://www.example.net.cn/google-ranking-factors.html

Summary:

This article introduces the Google ranking factors, effective page optimization factors, invalid page optimization factors, effective off-page optimization factors, and invalid off-page optimization factors, this helps you better display your website and get the correct review from search engines when providing website services.

Keywords:

How does Google search engine optimize Seo rankings?

Correct search engine optimization can effectively help the website to get the correct ranking. That's all. This is why I wrote this article. Over-optimization or even cheating not only takes time and effort, but also does not actually help the website.

The best practice for improving the ranking in search engines is to provide excellent and valuable content.

The factors mentioned in this article are not ranked successively. These factors are not necessarily feasible. They only provide some possibilities. If they are feasible, they must be verified by yourself. Some specific details of optimization need to be grasped by everyone. The following method has been proved feasible for the green background entry Google Patent.

Effective page optimization factors

No.	Elements	Effective optimization factors	Note
1	Keywords	Keywords in the URL	The first is the best, the second is the second, and so on. Chinese is also useful.
2		Keywords in the domain name
3		Keywords in the Title Tag	Not too long, 10-30 characters or less is preferred, do not use special characters, excessive optimization is punished
4		Keywords in the description tag	It should not be too long, less than 100 words, and there is a penalty for over-Optimization
5		Keywords in keywords	It is said that Google has abandoned this item
6		All keyword density in the body	5%-20% is recommended
7		Independent keyword density	1%-6%
8		Key Words In H1, H2, H3 tags	Relatively useful, with penalties for over-Optimization
9		Keyword font size	Font size, bold, italic
10		More than two keywords need to consider their closeness	The closer the better
11		Keyword phrase Sequence	The Order on the page is best consistent with the query order.
12		Keyword highlighted?	Whether to start with the article, in bold or in a large font
13		Keywords in the alt mark of the image	Used to describe images. Excessive optimization is punitive.
14		Keywords in the Link
15	Navigation	Intra-site Link	The link page must contain keywords, And the URL should preferably contain "-" connection keywords.
16		Ensure the site link is valid	No dead link
17		Tree Structure	It is best to click twice on any page to arrive. Do not click more than four times
18		Intra-site Link	Add mutual reference on the final page
19		Do not link external links to linkfarm	No one is so stupid
20		Keywords contained in the link text outside the site
21		Use a fixed link
22		Make sure the out-of-site link is valid
23		No more than 100 out-of-Site Links	Although Google can handle more
24	Other pages Optimization Elements	Domain Name	. Edu is the best,. org is the second,. com is the most noticed by search engines.
25		File Size	Never exceed 100 k, preferably around 40 K
26		Use the "-" connection keyword in the URL	It is used to replace spaces in URLs. It is recommended that 1-2 keywords be used, and more than 4 keywords are suspected of spam.
27		Constantly update pages	But do not change the link. Google prefers to keep updating pages.
28		Update Ratio	It must be within a certain scope.
29		Link update	It may be a good thing or a bad thing.
30		More updates = more crawled
31		Page topic	Not too remote, around a topic
32		Use the same root keyword	It is mainly for English, such as teacher and teaching. Google automatically uses related keywords to query complex queries.
33		Use semantic-related keywords
34		Potential semantic index	Unconfirmed
35		URL Length	Not too long, within 100, the shorter the better
36	Website Factors	Website size	Bigger, better
37		Website founded on	The longer the better
38		Comparison between page time and website time

Invalid page optimization factors

No.	Invalid optimization factors	Note
39	Text written on Images	Search engines cannot see text on Images
40	Website Alliance	Do not join a website Alliance similar to link farm, or link websites with a large number of links without actual content, which may be punished
41	Oop, penalty for over-Optimization	Oop has been proven. If you cannot reach the homepage of Google search results, the only way is to buy Google adwords ads.
42	There is a bad friendship website link	Do not link to link farm.
43	Use Meta to mark redirection	Do not let the user jump without anything.
44	Use poor and low-level languages
45	Keywords of poison
46	Excessive cross-link	Do not chain in the same C segment.
47	Steal from other websites	Google protects copyrights. Once discovered, the consequences are very serious. File Google DMCA
48	Fill all the places that can be stuffed with keywords	Such as title, keywords, and description. As mentioned above.
49	Keywords are scattered, with no clear themes	The thinking is very divergent, and the ranking is very low
50	Page Modification	Google uses two caches (a new one and an old one) to capture pages to prevent Seo. If the description tag is greatly changed after your article is published, the layout will be severely affected.
51	Modify the page too quickly	Too fast = problematic
52	Modify link too quickly	Too fast = problematic
53	Dynamic Web Page	Easy to get into the trap, especially with sessionid,
54	Excessive Javascript	Do not use JavaScript to redirect or hide links
55	Use flash	Spider cannot capture Flash Content
56	Framework	Spider is also not applicable to the Framework
57	Turn the robot off in robots.txt	Suicide
58	One pixel Link	Red warning, because it's too sneaky
59	View