Search Engine Optimization: Using "stability" overriding

Search Engine Optimization rules, whether the webmaster or seoer are constantly groping the rules. However, the vagaries of the rules always need to read, a few days a big adjustment will always have some unexpected update results appear. And most of the webmaster to "SEO" understanding only to stay in the fur, the specific professional knowledge of very little, then webmaster and how to do SEO optimization it? High-paid hire seoer success is soaring, but the real seoer is very small, most of them are only "false experts" bale. Accidentally, website optimization is likely to be lost, or face the credibility of the poor seoer take money, nothing but the money beat water drift. In such circumstances, webmaster and how to optimize SEO? The author is saying, "with stability overriding!"

One: The hardware environment configuration is stable

High starting point will have a higher development, a large part of the webmaster is not the lack of capacity, but because the beginning is too low. The so-called starting point, we are mainly understood as "host configuration." 90% of China's Web sites using virtual host, often less than dozens of sites, more than two hundred or three hundred of the Web site with the operation of a host, whether the bandwidth or the stability of the host is difficult to protect. There are some servers that do not show IIS, do not limit the CPU, but also get some of the webmaster's praise, but used to know that the so-called unrestricted what is actually limited. Why do you say that? A server's resources are limited, if not to make any restrictions, there is a Web site doing a lot of work to consume server resources, will affect the normal operation of other sites, resulting in web pages can not open, or slow, are the most common mistakes. And these problems, in the use of virtual host is particularly common, so that the choice of a high configuration of the host, even the virtual host also do not covet dozens of dollars of concessions, from the beginning to lose to competitors. How to choose a stable host, has become the key to the development of the website. I personally think: Beijing, Shanghai, the host of the two places is relatively stable. And the so-called Zhejiang Jinhua, Jingan Classic, this kind of not very respected! Many friends also have a deep understanding of it.

Second: Content stability overriding

The stability of the site content is not timed to collect a site to feed the content of the search engine, but with the original content of the update to the overriding. Every day is regularly fixed to update the content of the site, long will inevitably make spiders develop a habit, every day to climb your station, every day on time included content. The stability of the update content is undoubtedly a way to improve the weight of the site. However, it should be noted that not three days to catch two days of sun-style updates. Since talking about the stability of the content, we must adhere to every day, the middle do not have to stay, the most taboo is one day update several, or a few days do not update A, this appearance is not produce much effect. For such a site, the search engine is often very favor. Even if a daily update of an original, and then use the original release of the soft text to do outside the chain, ranking will still be very high. Although the home page changes very small, but will still get snapshots of the daily update.

Third: External chain stability overriding

Some sites in a period of time to do a lot of outside the chain to promote the site rankings, but when the ranking improved after the spread of the chain off and off, or only the development of content and ignore the chain, the time long known to cause the content and the outside chain of uncoordinated development. And the site outside the chain is basically done after all will show a decline in the trend, we see the chain is still continuing to increase, just because of the previous "" residual work. When all these failures, the site's external chain is necessarily a progressive development process, and this development may gradually increase. The reduction of the chain will inevitably lead to a reduction in the weight of the site, followed by the decline in ranking. So we say that the use of external stability is overriding. Spiders have a new source of discovery every day to enter your site, otherwise there will always be eaten out of the chain of the day.

Four: The stability of friendship links

The quality of friendship links we do not do too much emphasis here, we only emphasize the "Friendship link stability." Webmaster in Friendship Links after the query links often appear inaccessible phenomenon, for such a link to the author or recommended not to do for the second. The other site stability is poor, easy to create the other side of the site by the search engine down the right to appear, thus affecting their own. On the other hand, Friendship link site often appear unable to open the phenomenon is also created for their own site a dead link, for dead links What harm everyone is also clear, here do not do detailed explanation. On the other hand, now many webmasters are more like direct purchase links. However, in the face of the soaring heaven, or the site development of nine secluded area? The instability of the chain, easy to early site is down right, especially links. High-quality links say there is, said no, will inevitably cause the search engine suspicion. Therefore, the stability of the link links to the healthy development of the site. Owners choose to buy links more to think about what to buy the link, and finally achieve a smooth transition without being down right.

Five: The website structure is stable

The development of the Web site a lot of lonely webmaster always for the web site development bottlenecks to find some reasons, the market thinks its own keyword positioning of the inaccurate, or templates not pleasing to do replacement. However, whether the site is the replacement of key words, or template replacement, the weight of the site more or less have a certain impact. Although we say that this effect can be almost the lowest, and in a short period of time to come out, but still have a large part of the Web site to lose the right to continue to compete. After the revision can not be timely remedial measures, or method dislocation, resulting in the weight of the crumbling again, the site is down right, or stay for a long time to observe is inevitable. Since do not good site after the revision of the remediation, then we simply do not do, in a long-term development process, although the structure may not be perfect, but through the content and the reinforcement of the chain, can also make up for such a deficiency. And by this time, the weight of the site development is also relatively more robust, and then continue to the revision is not too late.

In fact, in the site optimization seoer are also very much in favor of the concept of stability of the discussion, even if the optimization of very few site rankings may not be better than some of the site has been optimized low. Binary network work together with Beijing SEO (www.seostudy.org) that: webmaster How to optimize the site, if there is no strong technology to do, or not random optimization. How much capacity to eat rice, other optimization deficiencies can also use the site stability to the overriding! The technology is not enough, blindly optimization may be counterproductive effect, but it is not worth the candle.