Search engine ranking algorithm and set keywords that match users' search habits

1. for the search engine spider experience, the search engine spider crawls the website by simulating the user's browsing mode. This is what we need to do to optimize the internal structure of our seo website at this stage-to meet the crawling needs of the search engine. For example, the layout of internal links, sitemap, and URL standards are described. Although google suggests using dynamic links, Baidu is the largest search in China, so you still need to take care of it, I think the directory structure should not exceed three layers, for example, http: // www. 111cm

2. the user experience displayed on the website in the search results is mainly the title description. The user first sees your title and description in the search results through the search engine, how to write to attract users to click and attract accurate target users. If the write is inaccurate, although the use is attracted, the content is not what you need, this is a bounce rate, so the user continues to view other search results. At this time, the search engine can use its own data to count the recognition of this keyword user on your website, then adjust the ranking accordingly.

3. the user experience of the website can be determined based on the average browsing time, website viscosity, access rate, and adjustment rate of the website, I think a website with a high bounce rate will not bring substantial economic benefits, unless your website is for pop-up advertisements and other advertisements, only the best content can get users, of course, it is not as simple as writing original articles. You can see how many excellent blogs are written, such as Zac and semhome blogs with clear content levels in each blog post, it is easy for users to read smoothly and easily. Therefore, to do a good job of content, we should start from 1.1 drops. Do not take the so-called "shortcuts". In the future, we will upgrade the search algorithm that day, such content will become a bubble.

Sometimes you find that websites with lower pr than you and fewer external links are in front of you, from the perspective of user experience, let's take a look at the shortcomings. It won't last long if you rely on cheating. Satisfying your content will become a fierce competition for search engine optimization in the future.

Then let's take a look at how to set the keyword used to search for users.

Of course, you must search baidu or google first. When I enter "work" in Baidu, the search input box automatically jumps out of the popular search keywords related to work, I just need to press the arrow key on the keyboard to select the keyword I want to search for, and press enter to complete the "work report.

This search engine is easy for users to set up. A lazy like me naturally does not want to type a word more. This function is very useful, at least to guide users in searching.

For example, if I want to create a website about common diseases of infants, how can I quickly and accurately determine keywords? It is hard to think about closed doors. We can use this feature of the search engine to cleverly set keywords that match users' search habits.

When I enter "baby" in Baidu, Baidu will automatically show down baby keywords for us. These keywords will certainly be searched by many users using the keyboard's arrow keys + carriage return. You can set these keywords as the keywords of your website. Or enter "baby" in Baidu and then enter a space, there will be a lot of related keywords, these are the most common keywords for users to search.

For another example, if you want to set keywords for a website related to composition, you can enter "composition" in Baidu. Baidu will automatically display the most popular keywords, in this way, the keywords are very easy to grasp. I used this feature of Baidu to combine the popularity of Baidu's keyword "composition" to set the keyword for seo and my essay network, I have completed the keyword setting for the text net in this way.