Search market into the "new Three Kingdoms era" users can get the world

Baidu Search by virtue of its powerful user groups have been the overlord of the search market, and the 360 search turned out, making the Chinese search pattern changed instantaneously, Baidu was the most affected. At this time Sogou also want to take the opportunity to expand their market share, Sohu board chairman and CEO Charles Zhang August 31 in its Sohu personal micro Borrie said: Sogou must go to war. Search Market "New Era" has come, and finally who can unified search market? The answer is: Users can get the world.

Baidu has been known to occupy the search market, other search engines can only under the mercy of Baidu to endure the sound of breath, but with the rapid increase in the number of users, the search for more and more demanding, who can meet the needs of users, so that users buy his account who can be sustainable development. So "to build a safe, clean, effective competition in the Internet search market" has been very necessary, this search war choke inevitable, this also fully embodies the importance of user experience, then Baidu, 360 and Sogou they in the user experience who has the advantage? Let's make a comparison.

　　

　　Baidu Search

Advantages: Baidu currently has a total of 61 products, a great success to meet the needs of users, at the same time, according to Iris analysis, from the market pattern, the first quarter of 2012 China's search engine market concentration increased further. Baidu's market share grew to 77.6%, Sogou grew to 2.7%, while Google China's market share fell to 17.8%, search to maintain 1.5% of the market share, while other companies ' market share was further compressed to 0.3%. Search market concentration further improve, sogou, search and other development situation is better, but the overall market impact is small.

Disadvantage:

Baidu has been in recent years because of phishing ads, false advertising, black corporate websites, infringement writers and singers copyright and so on. Many enterprises by the monopoly of the suffering and the site can not be fair to users to search, but because of its volume, the product is OK, the general of the backward companies to take them really no way. After all, Baidu search occupies most of China's search market, in the user experience and not too much innovation.

　　

　360 Search

Advantages: 360 There are 22 products, August 31 360 comprehensive search officially launched independent domain name 360sou.com and 360so.com, brand "360 Search +". By querying the domain name information, these 2 domain names are registered by 360 on April 13, 2005, Visible 360 has long been ready to enter the search field for many years. At the same time, 360 of "building a safe, clean, effective competition in the Internet search market" This is a small refreshing slogan by many users and enterprises support, at the same time, 360 also launched their own products, such as 360 security guards, 360 browser, 360 cloud plate and many other products.

Disadvantage:

Only from the market share, 360 and Baidu still have a huge gap, and search technology is not too mature, must withstand the test of time, and the old Baidu to compete with a long way to go, the other 360 has been considered a rogue software representatives, users in the selection of their products will inevitably have some doubts.

　　

　Sogou Search

Advantages: Sogou currently has a total of 30 products, 8.31 days Sogou and officially issued Sogou high-speed browser 4.0 version, the version of the browser for the first time to achieve IE8 and WebKit two cores of independent encapsulation. The official said that can improve the speed of the Web page open up to more than 30%, security increased by 90%.

According to the relevant data, Sogou "Input Method-browser-search" three-level rocket strategy has been the market verification, due to Sogou browser Synergy, Sogou Search has become China's second largest search engine after Baidu. Sogou relies on three product lines, the number of users covering the national 370 million netizens, become the number of users of the fourth largest Internet company.

Disadvantage:

Too dependent on the Sogou browser, once in the browser side of a slight carelessness, will give other search engine opportunities. And the pattern is basically the same as 360. All through the browser to drive the search engine. According to the July latest statistics show that 360 browser share of 27.06%, and Sogou browser only 8.72%, or there are a lot of gaps.

The above is for the three search engine advantages and disadvantages of comparison, no matter who wants to unified search market, the first is to enhance the user experience, so that users to buy, users can get the world, users can get the market. As early as 9.1 hours, kai-Fu Lee issued a simple microblog to show his views "Q: Baidu and 360 tonight's battle who will lose?" A: User. , "The new Three Kingdoms era" has changed the pattern of the search market, "to build a safe, clean, effective competition in the Internet search market" can be achieved we will wait and see.