Search market War upgrade-search engine technology

When Google was targeting the Chinese Internet market in 2000, it was not expected that its journey in the Chinese market was so difficult. Not only Google, but no one will think that the most intense war in the Internet market in recent years is in the search market.


Great tricks
In order to avoid competition homogeneity, major websites are looking for their own differentiated path.
In April 2005, Sohu spent $9.3 million to acquire Go2Map and launched a special map search service before Google and Baidu. Try to use the speed to pull back the lost market share.
Baidu has continuously improved its existing search model, subdivided its search into information and web pages. With the help of Supergirl, Baidu became a brand, and Baidu knew it at the beginning of this year, increasing the number of browsing websites.
Alibaba's Ma Yun combined Yahoo and e-commerce to rely on Yahoo's search function to further improve its e-commerce model so that e-commerce and search engines can help develop together, take search on the road to business.
Google advertises itself as an international feature. On the one hand, it emphasizes that its search ranking aims to serve the people. On the other hand, it emphasizes that it can bring a larger reputation to its users across the national regional culture, so as to win advertising customers.
Different orientations in policies directly lead to user differences. According to a CNNIC survey, despite fierce competition, Google and Baidu are still the most popular search engine providers in the market. Baidu is mostly used to search entertainment-related content, and its users tend to be younger. Google's search targets are mostly lifestyle, travel, tourism, and commerce, while most users are high-end users with high education and income.
According to the survey, 84% of Internet users use search engines every week. With the powerful strategy of search engine manufacturers, the search concept is deeply rooted in the hearts of the people.
Future Trend
For the future of the search market, the analysts disagree a lot.
One party, represented by Yiguan International, believes that the search market has matured and will not continue to maintain a sound growth momentum. The start time of the search market is over, users' usage habits have basically been developed, and Internet search has formed a bubble. This bubble has peaked with the maturity of the market, the actual product effect may be lower than the market expectation. Under such assumptions, Yiguan International predicts that in the next 18 months, the search engine market will have an important callback, and the turnover of important search engine manufacturers will be greatly slowed down, some small search engine manufacturers may face the risk of collapse.
CNNIC experts have different points of view. They believe that the search market is still in its infancy. Currently, in the Chinese advertising market, online advertising accounts for only 1% of the total, and search engines in the Chinese online advertising market are far from reaching their proportion in the United States.
China's largest market share of online advertising is still Sina and Sohu. Baidu's business revenue is the biggest revenue in China's engine market, but it is only 1/4 of Sina's revenue, and Sohu's 1/3. many small and medium-sized enterprises do not have the strength to impact traditional media advertising, more funds will be invested in the search market. Experts believe that the Chinese search market will be fully established in the future. Yahoo will take advantage of the advantages of its current business platform to regain its current market share.
The two statements are handled separately, and actual problems such as click fraud and customer dissatisfaction with the searched content also need to be solved. It seems that the vast Chinese search market will continue to grow.