Sell combs to monks

Source: Internet
Author: User

Selling combs to monks is just like selling ice to eskimoans and gas masks to deer in the forest. Selling all products that customers don't need seems impossible, for most salesmen, it is impossible to produce results. However, for sales promotion experts and sales elites, more acceptable is just a task that is similar to impossible to accomplish and a challenge to surpass themselves. What they want to accomplish is to turn fantasies into ideals, turn the ideal into reality and turn all impossible efforts and skills into a real possibility! Let's take a look at some of the best cases of sales promotion practices:
Once upon a time, there were two salesmen selling combs. Let's call them Zhang Sanhe and Li SIBA. Every day, they go through the streets and sell combs everywhere. One day, the two went out together and accidentally went through a temple. Looking at the temple where people came and went, James was disappointed. "Alas, how can I go to this ghost place? It's all a group ......, How can a monk buy a comb ?", As a result, go home. (Comment: it is a common mistake for common salesmen to give up selling opportunities easily)
  
Li Si, who was just seeing the signboard of the temple, was also very disappointed in his heart. However, his long-term career habits and spirit of constantly challenging himself told him that "when you come, you should be safe, how can we get results without action? Something is happening !" (Comment: there is also a magnificent flower. the sorrowful person sees the thorn and the happy person sees the flower. Different Attitudes and mental patterns will lead to different results and fate, the basic mentality necessary for sales promotion experts is a positive attitude. Even if there is only a glimmer of hope, you have to go all out to fight for it.) So you walked straight into the temple, when I saw the Abbot, I thought about the starting point of communication. (Comment: Quick Response and agile action)
  
After the meeting, Li Si was shocked and asked, "Abbot, you are a temple host. Do you know that you have done something disrespectful to Buddha ?" (Comment: you can identify the psychological characteristics of the communication object as soon as possible, and quickly attract the attention and curiosity of the other party)
  
As soon as he heard it, he was surprised and asked with a sincere fear, "dare to ask the donor, what is the fault of the old hacker"
  
"Every day, there are so many good men and women, who travel long distances to pray for the Buddha. However, most of them are full of dirt and scattered, so they worship Buddha, it is indeed a great disrespect to the Buddha, and you as a temple host, but turned a blind eye to this, is it not rude ?" (Comment: The speech of the old monk has a slight tone in light of his/her charity and benevolence, which will attract the attention of the other party)
  
As soon as he heard it, he suddenly felt very ashamed. "Amitabha, what is the high opinion of the donor ?" (Comment: when the customer actively asks about the solution, the customer has been involved in the sales process. This is a great opportunity for sales)
  
"Don't worry, this is a little thing. When the fragrant guests rush to your hospital, you only need to arrange a bathroom, prepare a few combs, and let the fragrant guests finish their combs, clean up, and liessoso worship Buddha!" Replied Li Si. (Comment: a reasonable solution can relax the tension of the other party and increase the desire to buy)
  
"Thank you for the high opinion of the donor. The elder ner will arrange for a person to go down the hill to purchase a comb tomorrow ." (Comment: Successful sales promotion should make customers feel that the purchase decisions are made by themselves rather than imposed by outsiders)
  
"You don't have to worry so much. The district has already prepared a batch of combs for you and offered them to you at a low price. I am doing my best to Buddha !" (Comment: The deal is highlighted with a green light, and the contract will soon be signed)
  
After discussion, Li Si sold 10 combs to the old monk at a price of 3 yuan each.
  
Li Si went back to his home with great sweat and happened to let Zhang San see, "Hi, Li Si, have the Monks bought Combs ?" James said.
"I bought, but not much, just ten ."
  
"What! Ten combs? Sold to a monk ?" James glared at his eyes and opened his mouth for a long time. "How can this happen? Will monks also buy combs? How can it be successful if I sell a comb to a monk without being beaten ?" (Finding ways for winners and making excuses for losers)
  
So Mr. Li told Mr. Zhang about the sales promotion process. After hearing this, Mr. Zhang suddenly said, "It turns out that we are really inferior to ourselves. I admire you !" While talking, I thought, "Why do I give up on this opportunity? The old monk is really generous. I just bought ten combs at once. Is there any chance for him to sell more combs with higher prices ?" (Comment: The salesman is not afraid of making mistakes, as long as he can learn from the failure and learn something) his mind turns around and his mind goes on his mind (Comment: More brains, less detours) in the evening, I discussed with the manager of the comb store, and made 100 combs overnight, and drew a simple-looking Monk on each comb, and assigned the name of the temple. (Comment: personalized new products will lead to more customer needs and more sales opportunities)
  
Early the next morning, Zhang San came to the temple with the 100 special combs. After finding the Abbot, he gave a deep gift. "Abbot, have you ever thought about how to revitalize Buddhism, what makes our temple more prosperous?" (Comment: the new starting point is still centered on the customer's psychology)
  
"Amitabha, of course, is willing. I don't know what the Lord thinks ?"
  
"According to the following survey, there are five temples in the local area within square meters. Each temple has good services and fierce competition! Like the shampoo service you arranged yesterday, other temples have been there as early as two months ago. To make incense more prosperous and famous, we need to do more things that others have not done for xiangke!" (Comment: Starting from the perspective of competition, it is easier for customers to have a higher degree of interest)
  
"Could you tell me what else can our hospital do for the guests ?"
  
"Fang Zhang, Xiang Ke are also in a hurry, and they are also in a hurry. If they can let them come empty-handed and take advantage of it, isn't it amazing ?"
  
"What are the gifts of Amida Buddha ?"
  
"Abbot, under the tailor-made 100 exquisite craft combs for your hospital, Each comb has the font size of your hospital, and draw a cute little monk, there are no lack of visitors to the Buddha, noble celebrity, if you don't give me a comb, then you will give me a comb. If you don't want to give me a comb, you will get this commemorative craft comb. In addition, you will feel the nuances of the temple service. If you say this word of mouth, you will soon be able to let your school name go, even more people look for combs. Isn't the fire ever more prosperous?"
  
After hearing this, he nodded frequently. Zhang Sansui sold his 100 combs at a price of 5 yuan each. (Comments: more products, higher prices, you can do things better with your heart)
  
Zhang San finished his work and rushed back to show off his successful sales promotion with Li Si. After hearing this, Li Si quietly left. (Comments: if there is inspiration and thinking, there will be a better ending)
  
On that night, Li Si talked with the manager of the comb store. One month later, one morning, he took 1000 combs to meet the abbot. After the two Parties presented the gift, Li Si first asked the abbot about the gift of the original three combs, seeing that he was very satisfied with his previous cooperation, he turned his words and gave me a great gift. "Fang Zhang, I want to help you do a great job of great merit next day!" (Comment: Starting Point upgrade, in order to attract higher interest of the other party)
  
When asked about the reason, Li Si painted his magnificent blueprint to the abbot: the temple was out of repair for a long time, and many Buddha statues were worn out. He rebuilt the temple and rebuilt the Buddha's gold body, however, it is difficult to learn without money. How can we make the temple get a large fund in the lifetime of the Abbot? Li Si took out his 1000 combs and divided them into two groups. One group of Combs was written with "merit combs" and the other was written with "Wisdom combs, more elegant and generous. Li Siwei suggested that the following notices should be posted in the lobby of the temple: "Anyone who comes to our hospital with good gifts, such as donation of 10 yuan, can get the wisdom of the sengshfa to comb his hair every day, and the wisdom is continuously flowing; for example, if you donate 20 yuan of good money, you can get the power and power of the abbot to practice the law in person. Once you have the power, the power and power are always there, and your life is safe. "In this way, the daily computing is based on 3000 million xianke, if 1000 people buy smart combs, and 1000 people buy merit combs, the daily cash is about 30 thousand yuan. after deducting the cost of my combs, the net cash is 14 thousand yuan for every 8 yuan, in this way, you can earn RMB more than 0.4 million a month. In less than a year, your dream will come true? (Numbers and logic descriptions when necessary will be more convincing)
  
Li Si spoke with great enthusiasm. He listened with a burst of enthusiasm and immediately bought 1000 combs and signed a long-term supply agreement. Since then, the temple has become a super store of Li Si. (Guided by customer needs, the customer's consumption psychology should be closely grasped, bold ideas should be made, evidence should be carefully verified, and gradually guided to achieve the goal)

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