Semantic search technology of new companies will pose a threat to Google

According to Reuters, a Silicon Valley company named powerset developed a new search engine, which may pose a huge challenge to Google.
This new search engine is more user-friendly,It can recognize natural statements entered by humans and start searching.For example, you can enter "what is the latest news of driver home today ?" To search, this engine can well identify what you mean, and if it is Google, you need to enter the "latest driver home" to search.
This search engine checks the relevance of user input content to make the search more flexible and accurate. It does not have to be confined to keywords, but truly understands what you want to find.
Powerset currently has 50 employees. Two and a half years ago, analysts believe that even if they cannot become Google killers, they will become the basic elements of Google killer in the future, for example, if Microsoft and Yahoo are optimistic about them, they will be included.
The company also said they would work with more high-quality data websites to get some well-organized Q & A materials to improve user experience. The company has begun to implement keyword ads.