Senior website Operations Director "Mo Yan" website Operation series Lectures (i)

Website Operation Speaker: Mo Yan
Topic: Website Operation series Lectures (I.)

Lecture Notes:


To run a website, let's start with our own resources.
Your own resources, including people, money, your station in the field of the business you are familiar with the degree

Also includes some hardware resources like servers, or space bandwidth

These are the needs of your early consideration, and support and implementation of

Here, to emphasize that you do the station must choose their familiar industry areas

"Don't use your weaknesses to fight with others ' strengths," he said.

Choose your own familiar, or is engaged in the field of industry to do the station this is the preferred

It also includes areas where you can integrate other small areas.

These.. can be collectively referred to as "site positioning"

Your choice of field is not corresponding, so your online business will not do well ...
Because you don't understand. If you don't choose the right industry, you may lose.

As a manager, he can't be a well-rounded person.

To be proficient in the technical and business of each layer of the website. But at the very least, you have to try to understand the familiar

Many webmasters, or managers.
It's either a technical birth or a purely managerial birth.

Then you need to know the knowledge you have never been exposed to.

Basic Network Marketing Common sense, management work (including the team of the various parts of the staff collocation, recruitment, etc.) can be the formation and expansion of the team to do Dudangyimian, can be based on the site to develop various stages of development plans, must be personally executed and supervise supervision

Here we divide the site into several levels

Technical layer:
Program writing page planning and design and beautification of the overall structure of the site and the creation of each channel

Operation Layer:
Of course, the boss here is you, you want to set up a marketing team, your superiors (I suggest that when the team internal meetings it is best to let you or senior leaders to audit and directly participate in the site planning, etc.)

After positioning, you have to plan your own profit model.
The core of the site-profit model since you want to make a profit, you need to consider a few important questions ~ ~
First of all, what's on your website? There is nothing to attract users to the content of what you have "service" can give to your members

What kind of benefits can your service bring to your customers?
Why else would you let someone visit your website? Why are you registered as a member?
First you have to let your station have the latest, most complete content.
Can make people have an idea to look at your station, and let him come for the first time in the 2nd time will continue to visit.
So as to be able to be an invisible website audience
This is more than the flow of your day to a certain extent, but not the same IP to the 2nd time strong.
To live your repeat customers, you have a repeat customer, you are not afraid of no new customers. Word of mouth is very important ...
A man is bound to have a friend in a circle. If he feels good. He's going to advertise for you for free.
In this way, first you have the audience after the crowd. And your station will be booming.
Of course also need some other advertising promotion New era website how to profit?
Remember, everybody! "Service"! You're not selling ads or anything else. But your service.
For example, you have to let your customers come to your station to advertise. Why would someone want to pay you?
OK, even if your station is a big size. The number of visitors to the relative point. But as a performer, he doesn't understand. He doesn't know.
How much value does this ad bring to him?

In other words, the advertisement can bring him the profits or the things he wants. is not guaranteed ~ ~
And the site needs to consider at this time, I can give my customers what kind of service. He can pay me.
I can give them the service to what extent that is to ask customers to pay for your service, must make him feel that there is worth remembering to remember ...

You can have a service, no matter how big the service is. Will attract a certain customer. The worse the service will be someone to you, because there is a better service than no strong.

Make a profit model for your site 1 either you refer your own service to the level of your users ' needs, and you have to let him feel that you are giving him the ad bit, and so on. are free of charge.
And the real he gets is the service you give them!
The specific content of the service should be planned and implemented according to the field of your website.
New era of the site we can call them as "post-webx.0 workx.0" era. We are not selling advertising, nor software. It is the nature of our service service. The focus is on the current Web site and the realization of customer surplus!