Seoer 8 Details of a competitor's website

The ancients had a saying, called TSE, win, that is, only a full understanding of our opponents, can be more grasp of the opponent, for doing SEO, the main competition is from the opponent, if there is no competitor, it is easy to do the keyword up, so, understand the opponents of the site, it is more important. For Seoer, the study of competitors is a very important thing, especially for the new station, is the first thing to do. In fact, we seoe normal optimization, has been unknowingly in the study of opponents, for example, to view the enemy's PR, chain, included, snapshot date and so on. Now, let's look at the factors that we have to study in detail.

　First: Domain name age

Using tools to view the time of domain name registration, and the first time the site was included, we often find that some old domain name, outside the chain is not much, but its ranking is very close to the front, so Baidu search engine algorithm about the age of the domain name is still very high, you can think about it, if you have a domain name is ten years ago, Needless to say, the value of the domain name alone is enough for you to use, so the older your competitor is, the harder it is to

　Second: The PR value of GG

Although the weight of the PR in Google rankings in the decline, and the PR of Baidu to optimize, there is no meaning, but the PR is directly and the site's external chain quantity and quality are closely related. is the most able to describe the quality of the site parameters. If your opponent's website PR reaches 5 or above 6, your difficulty is very big.

　Third: Total number of pages included

For the inclusion of this, more accurate research should be to see the percentage of opponents, instead of the volume, just imagine, a station, the total number of 100, included 90, while another station, the total number of 200, included 100, the weight of that station, and the high rate often reflects the overall structure of the site is very reasonable layout.

　Four: External link situation

Mainly include the number of total links, the number of external links home, the number of external links inside the page, anchor text distribution and so on, there is the main source of the chain of the site's weight, is based on friendship links, or forums. Blog message of the low quality of the chain-oriented, which we can directly find through the tool. Yahoo is recommended to check the chain tool, on the one hand, Yahoo link data is relatively accurate, on the other hand it can be the quality of the chain to carry out an effective arrangement. This is also a more useful data for us.

Fifth: Snapshot Date:

That is to see the snapshot date of the opponent, as well as the update of the situation, the snapshot of the new, the search engine to the higher frequency, included is the frequency is also higher, this is the weight of the opponent's site.

　　Sixth: Website Optimization situation

Mainly include: Web site URL has no static processing, title, there are no keywords, h tags, alt tags, the structure of the site is reasonable, whether the site's navigation with JS, Flash and other unfavorable search engine crawling things to deal with; home page to the distance within 3 clicks, Home and so on site

　Seventh: The main open catalogue included

Whether by Yahoo directory, DMOZ, good 123 and so on high quality catalogue contains, because these catalog's high quality, the weight is also very high, the search engine will be very trusting to them, therefore, by these directories collects the station weight is very high.

　Eighth: The major bookmark collection situation

For example, Baidu Collection, QQ collection, and so on, if the more collection, the site is very popular with users, the user experience the better, the flow is also a lot to get. This in the ranking algorithm will also occupy a certain proportion.

After the analysis of the above 8 points, should have a global grasp of the opponent's station, so whether we do a new station or optimize the disadvantages of the station, analysis of competitors of the station will have a standard. The next thing to do is change can change, with some optimization methods, pay attention to the operation details of the SEO, as far as possible to meet the user's experience, as time goes on, you will find that you are with the opponent's distance step-by-step approach, ranking gap is narrowing, and finally successfully defeated the opponent!

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