Seoer Please note that the construction of brand words is critical to the website

Maybe you can't understand the real brand meaning on a single headline, or you'll feel more and more about the scarcity of brand words. As an SEO veteran, unexpectedly committed such a mistake is unforgivable, in contact with SEO when the concept of brand words is not very clear, until now really understand what is called brand words! Today, I have a story for you Reader, a true story.

This ancient city of Phoenix accommodation site on the initial stage, only one months of time to do the core keywords on the first, and ushered in the National day Tourism Peak, daily telephone consultation volume of about 200, the deal is also very much, everyone busy. National Day 7 days after the end of the flow of shrinkage, ranking decline. Baidu's ranking fluctuations are very normal things, but not satisfied with our hearts, since the accommodation can be so simple to do up now to do tourism can certainly become, after a lot of analysis of the Phoenix City's 2 main demand is tourism and accommodation, and the integration of these 2 people together, is not a one-time can meet the needs of users? Dream is always good, the real fusion after the problem, the site jumped out of the rate began to jump, the Web site tourism information produced at the same time but hindered the user's browsing, to the user's impression is not professional, the turnover rate began to drop, to today's site was K, wake up.

You may have a question, what does this story have to do with the website brand word? Indeed, and the brand word is not related, is that we do the station's thinking out of the question, too greedy. But now the urgent matter is to let the website restore, at this time the website needs the address of the brand word search, let Baidu think this website is to have the user to advocate, he is not worthless, still have value. This is the meaning of the brand word. But the tragedy is that Baidu together with the brand words also blocked, the reason I am very clear, because before this site modified 2 times brand words, this is to do the station's big taboo. Brand name is equivalent to the identity of the site, modify identity will let Baidu change do not know your station, thereby reducing the trust degree. Not said K station will not because of a certain reason to k off your station, I think this is one of the important reasons. Perhaps the above elaboration does not convince you, that below gives everybody to see an example, every time sees this I all extremely deplores, what wants to revise the brand word.

(Figure 1)

(Figure 2)

The above 2 screenshot is search Phoenix Ancient City Inn When the related search, the first is the Phoenix Ancient City Inn name. (Affirm: Absolutely did not go brush related search) today is the site was K the next day, the Phoenix Living Inn related search on the first, indicating that a large number of users because they can not find my site in search of brand words, in this point that my site does have the meaning of existence. is not rubbish, but did not see my station after clicking, brand words also disappeared in Baidu search.

Please remember this case, the website change what does not change the brand word, move what all become is not move this life-saving straw. If the brand Word ranking is still, the recovery time will certainly be shorter ... This article by Phoenix Ancient Town inn http://www.fhceo.com/Phoenix ancient city accommodation original preparation, starting ADMIN5, reproduced please keep the link, thank you.