Seven strokes help enterprises to obtain competitive advantage in "applied economy"

Today, with a large number of companies transitioning to a software-driven enterprise, bringing high-quality applications to market faster has become one of the most critical differentiating elements. Recently, CA Technologies commissioned a global study called the Battle of competitive advantage in the application economy "application economy". The results show that 43% of respondents believe that becoming a software-driven enterprise is now a key competitive advantage, a ratio that grew 78% from 3 years ago.

In the "Application economy", the emphasis of the enterprise competitive strategy includes more agility and faster market-orientation. In the survey, some respondents have begun to accept more advanced software strategies. They argue that such a shift would have a significant impact on decision-making times: 45% of respondents said they had to do so now, while 61% said the situation would come in the next 3 years.

The survey, led by Oxford Economics, covers senior managers in business and technology around the world, and the research direction includes application strategies and their impact on business performance. The findings clearly show that businesses are rapidly accepting the application economy, and that acceptance is accelerating. In addition, companies are rethinking the competitive advantage and differentiated elements of the process.

According to the study, the transition to a software-driven enterprise is also conducive to increased market share "47%" of respondents, the development of new products and services "in the respondents accounted for 42%", as well as financial results "in the respondents accounted for 36%". Respondents believe that all these trends are accelerating.

Other key findings in the survey include:

1. More than half of respondents, "51%", said they were investing more in new forms of software "including apps and software with APIs" over the past 3 years. Almost as many respondents said they would raise investment levels in the field over the next 3 years.

2. 54% of respondents are developing new user engagement strategies.

3. 49% of respondents are completing software development more autonomously, while 47% of respondents already have plans or are planning to strengthen their application development capabilities through mergers and acquisitions. This reflects the strategic position of the software.

"Simply offering good products or services is not enough for a business," said Otto Berkes, chief technology officer at CA Technologies. Today, success depends on providing an excellent user experience. As companies experience digital transformation, they must focus on the user experience. This will be the key differentiating element in today's application economy. 」

While the transformation to a software-driven enterprise has become apparent, the survey shows that there will be more changes in the future.

Based on key data and interviews with respondents, the following 7-point rules should be taken into consideration in the process of seeking competitive advantage:

1. Get ready to break the stereotypes

When organizational change is unavoidable, the rules may change. And that's going to change fast. Nearly half of respondents believe that the transition to a software-driven enterprise will have an impact on decision-making times. 37% of respondents said internal operations would be profoundly impacted.

2. Extracting value from your data

Respondents said they were familiar with direct user-oriented marketing "with 59% saying they were very efficient or efficient". However, only very few respondents "22%" can determine all the details, such as how to track user preferences.

3. Learn from social media

Social media has become the key to interacting with users and business partners. More than 40% of respondents said that in the new market environment, this has become a necessary skill. The key point to keep in mind is that these tools are not only a new way of releasing information, but also an important way of mastering intelligence.

4. Proactively protect data

You need to know what should be protected. In the process of user participation, the protection of user data is the basis. Businesses need to invest more in their budgets and deploy new tools to do the job. 60% of respondents said they had invested more to protect user data. And more companies are taking similar measures to protect internal information.

At this point, the apm"Application Performance management tool is important. Taking OneAPM as an example, it can provide a full range of performance monitoring from the system service layer, application layer, user experience layer, business transaction layer, help the company quickly locate the fault and potential risk, assist the developers to solve the problem quickly, thereby protecting enterprise data.

5. Bringing innovation to cooperation

The traditional clear line is not applicable to the application economy. Nearly half of respondents said that combining information security managers with business unit managers would create new business opportunities.

6. Ways to provide people with expectations

In the application economy, users want to interact quickly and intuitively. Service outages, data loss, or slow download times can make users dissatisfied. In the next 3 years, companies are expected to have more revenue from user interaction with the application, so it is necessary to provide services to users in the right way.

7. Avoiding corporate culture is not conducive to strategy

Enterprises as an organization will show resistance to various changes. Nearly 40% of respondents said that the biggest obstacle in the further transformation of software and applications was the issue of corporate culture.

Survey Methodology: In March 2015, Oxford Economics and CA Technologies surveyed 200 senior managers in business and it, who understood and were responsible for their company's advanced software strategy. Of these, 56% of respondents came from the Americas, 29% from Europe and 15% from Asia, and covered industries including manufacturing and professional services, retail, consumer goods, financial services, energy and healthcare.

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Seven strokes help enterprises to obtain competitive advantage in "applied economy"